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Loyalty Prevails in This Ad for RAM

Creative 133 Add to collection

Lucky Post’s Marc Stone edits spot via The Richards Group

Loyalty Prevails in This Ad for RAM
The value of perseverance and loyalty resounds in the new spot for RAM ‘The Promise’. 

Devotion to hard work and performance in every aspect of life -- family, neighbours, community, and career -- is matched by RAM’s promise to support: mile for mile, effort for effort. Enter the All-New 2019 RAM 1500. 

Intensity and reciprocity embody the ideal of The Promise, edited by Lucky Post’s Marc Stone for agency The Richards Group.


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Client

Brand: RAM

Production Company

Production Company: Contrast Eye

Director: Pascal Heiduk

Offline

Edit Company: Lucky Post

Producer: Caroline Stephens, Anne Strock

Editor: Marc Stone

Executive Producer: Jessica Berry

Creative Agency

Creative Agency: The Richards Group

Producer: Paul Nelson, Greg Gibson

Copywriter: Chuck Schiller

Art Director: Aaron Thornton

Creative Group Head: Chuck Schiller, Aaron Thornton

Genres: People, Scenic

Categories: Automotive, Cars

Camp Lucky, Wed, 16 May 2018 16:35:05 GMT