Lowkey Signs Director Henrik Rostrup for UK Representation

Lowkey have signed Henrik Rostrup to their fast expanding UK commercial roster. Henrik caught Lowkey’s attention through his visceral, invigorating filmmaking and his exploration of human stories. Something that also resonates within their documentary department.  

Raised in Norway and currently based in Sweden, Henrik skipped film school and jumped into Scandinavian competition sports cinema from a young age, capturing professional skiers, snowboarders, and mountain bikers. Grounded in a decades-long passion for adventure and competitive sports, his work consistently balances universal emotion within a specific narrative. He has since led high-profile campaigns for premium brands like Vodafone, Montblanc, Reebok and worked with talent including Lionel Messi and Hugh Jackman. 

Henrik joins Lowkey at the end of a definite year for the company that saw their commercial department grow, launching a ‘special projects’ department, signing a three picture deal and distributing their feature film ‘Kindling’ around international territories. They are repped in the UK for commercials by Lemonade.. 

Connor O’Hara, head of development at Lowkey says, “With a shared desire to create projects that ensure universal emotion is paramount, we are thrilled to be working with Henrik. From early conversations it was clear that he embodies everything that we believe to be ‘Lowkey’.  

Henrik added, “With Connor and Jamie at Lowkey, I'm genuinely excited to contribute my passion for storytelling to their dynamic team, and I look forward to crafting impactful and authentic films together."