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Lowe's Honours Military Families and Veterans for Docu-style Campaign

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'Always Home' from Deutsch LA pays homage to military life and family relocation from a child’s point of view through
Lowe's Honours Military Families and Veterans for Docu-style Campaign

Lowe’s is continuing its longstanding tradition of supporting veterans with an all-new docu-style campaign titled, 'Always Home.' The military appreciation campaign honors real military families alongside its 10% everyday military discount. 

'Always Home' pays homage to military life and family relocation from a child’s point of view through a mix of real home videos and produced footage, highlighting the common, yet hardest question military children have to answer: “Where are you from?” 

May is Military Appreciation Month and also the start of moving season when hundreds of thousands of military families move each year. The campaign is grounded in the fact that moving is stressful for any family, but for military families it can be especially hard. Featuring a real veteran family, 'Always Home' celebrates Lowe’s commitment to helping families quickly create and adapt a home anywhere, while celebrating their resiliency. 

For the campaign, Lowe’s partnered with Vets2Set, a nonprofit organisation designed to help veterans jumpstart a career in media and entertainment by providing job opportunities, hiring a veteran to work as a production crew member. 

Created in collaboration with creative agency Deutsch LA, the integrated campaign launches today, May 17th and features a :60, a :30 and interview footage for social and digital platforms.


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Client Credits

President, CEO: Marvin Ellison

EVP, Chief Brand and Marketing Officer: Marisa Thalberg

SVP, Brand Marketing: Jennifer Wilson

VP, Brand Marketing: Clint McClain

Director, Brand Advertising: Bailey Surrett

Sr. Brand Marketing Manager: Meghan Frazer

Marketing Strategist: Kristina Panuski

Lead Marketing Analyst: Davenport Robinson

Deutsch Credits and Titles
Creative Credits

Executive Creative Director: Sorenne Gottlieb

Creative Director: Evan Brown

Creative Director: Curtis Petraglia

Associate Creative Director: Natalia Cade

Associate Creative Director: Oscar Contreras

Executive Producer: Lauren May

Producer: India Martin


Account Management Credits

Account Director: Elaine Feinstein

Account Supervisor: Ashley Alatorre

Account Executive: Erika Sidney

Account Planning

Group Strategy Director: Meghan Campbell

Strategy Director: Dalit Zagorin

Business Affairs/Traffic

Senior Business Affairs Manager: Joanna Lee

Business Affairs Manager: Rebecca Hyatt

Live Action Production Company
Knucklehead

Director: Chris Hewitt

Director of Photography: Sam Levy

Managing Director: Cathleen Kisich

Executive Producer: Lauren Small

Producer: Christine Brown

Executive Producer/Head of Production: Christa Thompson

Editorial Company
Whitehouse Editorial

Editor: Sam Gunn

Assistant Editor: Jordan McAfee Hahn

President/Managing Partner: David Brixton

Executive Producer: Joanna Manning

Post/VFX
The Mill

Producer: Ed Smith

Executive Producer: Hillary Thomas

Creative Director: James Allen

2D Lead Artist: Tim Crabtree

VFX Supervisor: Nick Tayler

3D Lead Artist: Chris Bedrosian

Colorist: Paul Yacono

Executive Producer, Color: Fawn Fletcher

Senior Color Producer: Denise Brown

Licensed/Composed Music, Credits and Track Info

Military TV : 30

Composed by: South Music / Todd Schnitzer/Jon Darling

Audio Post Company
Lime

Executive Producer: Susie Boyajan

Mixer: Zac Fisher

Assistant Mixer: Michael Baron

Genres: Storytelling

Categories: Media and Entertainment, TV and Radio

Deutsch LA, Mon, 17 May 2021 17:58:59 GMT