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Lowe's Celebrates its Home Team for NFL Kick Off

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With the start of the football season, Lowe's help DIY fans get ready with campaign from Deutsch

Lowe's Celebrates its Home Team for NFL Kick Off

As the NFL gets set to kickoff tomorrow, Lowe’s is on a mission to unite NFL fans at a time when fandom feels more uncertain than it has in years past.

Powerhouses Christian McCaffrey and Lamar Jackson will serve as captains of Lowe’s ‘Home Team,’ a group of current NFL players representing every team in the league coming together with local Lowe’s associates throughout the season to make an impact in their home markets through socially-distant community projects that support and represent the cultural fabric of each home market. 

As part of the campaign, Lowe’s created a TVC, debuting via a 30-second spot set to air, during NFL kickoff, 9/10. ‘800 Mint Street,’ a nod to the Carolina Panthers’ home stadium address, will spotlight fan homes across the country who share the same address, reinforcing that this year, we’re all on the home team.  

Lowe’s ‘Home Team’ is part of Lowe’s season-long rally to ‘put the ‘home’ in home team’ by building the connection, belonging and community that fans seek as “home” becomes the new stadium, including:

  • Introducing new ways to connect fans from home while cheering on our favourite teams. 

  • Unprecedented fan access to DIY and passion projects of some of their favourite current and former players through a new series called, ‘Home Team @ Home,’ spotlighting the new relationship all of us have created with our homes over these past months.

  • Uniting fans during special moments throughout the season that will be experienced from home, from Thanksgiving to Super Bowl LV. 
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Client

President, CEO: Marvin Ellison

EVP, Chief Brand and Marketing Officer: Marisa Thalberg

SVP, Brand Marketing: Jennifer Wilson

Associate Creative Director: Bailey Surrett

Creative Producer: Luke Bennett

Creative Manager: Matt Mitchell

Marketing Project Manager: Chris Fagan

Deutsch - Creative 

Executive Creative Director: Sorenne Gottlieb

Creative Director: Curtis Petraglia

Executive Producer: Lauren May

Senior Producer: Laura Keseric

Producer: Justin Casselle

Deutsch Account Management

Group Account Director: Kim Withee

Account Supervisor: Ashley Alatorre

Account Coordinator: Leyla Yalman

Deutsch Account Planning

Group Planning Director: Donesh Olyaie

Strategy Director: Meghan Campbell

Strategist: Maya Thompson

Business Affairs:

Executive Business Affairs Manager: Jimmy Gutierrez


Live Action Production 

Live Action Production Company: Chelsea Pictures

Director: David Gordon Green

Director: Nadia Hallgren

Owner, President: Lisa Mehling

VP, Executive Producer: Pat McGoldrick

Senior Producer: Shanah Blevins

Sales Representative: Get Reehl Get Davis

Editing

Editorial /Post Production: Cartel

Editor: Ernie Gilbert

Editor: Kevin Zimmerman

Executive Producer: Alaina Zanotti

Post Producer: Gail Butler

Lead Flame Artist: Chris Hormel

Telecine

Telecine: MPC

Senior Colorist: Ricky Gausis

Managing Director: Robert Owens

Senior Producer: Sasha Pace

Licensed/Composed Music, Credits and Track Info

Composed/Licensed through: South Music 

Audio Post Production 

Audio Post Company: Lime Studios

Executive Producer: Susie Boyajan

Mixer: Zac Fisher

Assistant Mixer: Macey Estes

Genres: People, Dialogue

Categories: Home, DIY

Deutsch NY, Wed, 09 Sep 2020 17:13:47 GMT