Campaign by Sid Lee uses cute home videos to back up government messaging to stay home and save lives
Home improvement retailer Lowe’s Canada and its Lowe’s, RONA and Réno-Dépôt banners are saying, “Stay home. Save lives.” in a campaign created by Sid Lee.
As an essential business, Lowe’s Canada wants to encourage people to respect the isolation measures instituted by various governments across the country to ensure the safety of their citizens, customers and employees.
To create a campaign reflecting renovators’ current situations, Sid Lee called upon its community to unearth a compilation of real videos showing great successes and delightful moments from Canadians in the middle of a home improvement project. In so doing, Lowe’s Canada is signalling that now it’s time to let your home take care of you, after years spent taking care of your home.
Broadcast on TV, online and on social media, this campaign is a reminder that the best way to flatten the curve is to stay home.