Tue, 05 May 2015 12:45:38 GMT
Unilever recently constructed Surf Labahan, a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.
Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, so the limited supply of fresh water could be used for drinking and cooking instead. With simple technology, Surf was able to make every drop of water count, making laundry sustainable, one wash at a time.
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Art Director: Martin Flordeliza
Chief Creative Officer: Leigh Reyes
Copywriter: Owel Alvero and Roman Carlo Olivarez
Creative Agency: LOWE/OPEN Philippines
Executive Creative Director: Abi Aquino
Managing Director: Alan Fontanilla
Print Producer: Jake Fernandez
Planning Director: Viboy Palillo
Categories: Home, LaundryMullenLowe Treyna, Tue, 05 May 2015 12:45:38 GMT