Lowe & Partners’ Colombian agency Lowe SSP3 could have a D&AD pencil of every colour by the end of 2012.
Earlier this year, 303Lowe Australia and Lowe SSP3 made the network of agencies proud by winning 3 yellow pencils and one of the hardest to wins awards in our business globally, the D&AD Black Pencil – the only one awarded in 2012. Yesterday, Lowe SSP3 was shortlisted for a prestigious D&AD White Pencil in a new initiative designed to reward a creative idea with the potential to effect real and positive change in the world.
D&AD set a brief rallying the creative community to solve a communications problem for a non-profit organisation or established cause – in this case the Peace One Day organisation: http://peaceoneday.org/
See below for the ‘Open Wi-Fi’ video submission.
The winning idea will demonstrate the capacity to raise awareness and change behaviour around that cause, and is to be announced on Nov 27th at D&AD’s White Pencil Symposium event.