Mon, 21 Sep 2015 03:56:33 GMT
Lowe Profero, the digital arm of Mullen Lowe group, has expanded its services in the region with the launch of a new media and analytics offering across SE Asia.
The service will be headed by new group account director for performance media and analytics Nick Scott, who joins Lowe Profero with over 10 years experience in senior media roles in SE Asia including neo@Ogilvy on IBM, Havas Media and Starcom Media Vest.
He will be based in Singapore alongside SE Asia MD Radhe Vaswani, reporting into APAC head of comms Phil Ely.
Launching media and analytics in SE Asia at such scale complements Lowe Profero’s existing highly successful comms and technical platform expertise in the region, and draws on extensive success in launching and implementing media and analytics strategies on a global level.
Lowe Profero’s media and analytics offering includes proprietary data tracking and measurement tools Signal and Search IQ, attribution analysis platform True Impact and audience intelligence, targeting and programmatic buying platform Audience Trader.
Media and Analytics helps Lowe Profero transform the experience of brands by creating the right ecosystem with media, creative and platform technology through a philosophy of Find, Inspire and Connect.
APAC head of comms, Phil Ely said “SEA is a critical area of focus for our Media & Analytics business globally and the appointment of Nick to lead the charge on the ground is a huge step forward for us.”
“Our worldwide success has been based on great people putting their passion into doing brilliant work and delivering the outcomes our clients need. Nick is an outstanding talent who I truly believe will continue this trend and I look forward to working with him to drive the next stage of our evolution in SEA,” he added.
Group account director Nick Scott commented “I am excited by the opportunity to work with Phil and launch the performance media product for SEA. I believe under Radhe’s leadership in SEA we have a very strong integrated digital offering with an opportunity to continue to create efficiencies and exceed client’s expectations in end- to end digital delivery.“
Lowe Profero’s SE Asian MD Radhe Vaswani added, she was delighted to have skilled talent like Nick join the team “At Lowe Profero, our mission is to offer clients the very best digital products and solutions in Creative, Media and Technology across the board. We already have world class talent in the region and Nick’s appointment really bolsters that strength.”
Lowe Profero’s Media & Analytics business is a part of the agency’s global offering, working with a diverse portfolio of clients including Western Union, Australian Wool Innovation, Danone Nutricia & Pizza Hut for over 16 years across three continents.