Fri, 13 Sep 2013 06:57:46 GMT
Promo and activation seemed to be relegated to the margins of advertising. That was until people started to be bombarded with too much information. So brands had to make sure their communication efforts "touched" the consumer.
And then everything changed. The physical contact, the personal interaction and the reward became powerful tools of behaviour change. In Colombia Jose Miguel has have been working with the government to try to reduce the number of active guerrillas in the 60 year old conflict by using advertising tools to try to get them to leave the ranks of the guerrilla and return to society.
Jose Miguel will explore the possibilities of being "up close and personal" with the target audience and the effect it can have on their behaviour, beliefs and even their lives by looking at work we have done in Colombia aimed at every time less and less "consumers", to try to get them to put down their weapons and demobilise.
Transformation – The lifeblood of our industry
10am Tues Sept 17
view more - Awards and EventsMullenLowe Brasil, Fri, 13 Sep 2013 06:57:46 GMT