Lowe Open, Lowe and Partners global shopper agency, has made two senior appointments to be based in its UK headquarters. Becky Power, who has been named by Campaign as one of on-line’s finest, joins as Executive Creative Director in April from digital agency Grand Union, where she was Partner and ECD. Over her career at Grand Union and other digital agencies, such as Digitas, Becky has worked on a number of award winning campaigns for clients such as P&G, Coca-Cola, Diageo, Sky, Kraft and Superdrug. Hannah Partridge joins as Client Services Director in March from BD Network, where she held the same role across brands such as Coca-Cola, Heinz, Arla Foods and Reebok.
The hires reflect Lowe Open's purpose to 'serve shoppers in the digital age' and their ambition to become the most famous and awarded shopper network in the world.
Anthony Hopper, Chief Executive Officer for Lowe Open, commented: "We are certain that Becky's skills, experience and approach are going to drive our business to the next level, ensuring we are able to provide the digital solutions both shoppers and our clients are demanding, whilst ensuring our creative execution is of a world class standard. More than ever before, we can harness the exciting opportunities that exist when the digital and real worlds come together, often in the context of shopping. "
"In Hannah we've hired one of the best CSD’s it he business. She's recently been responsible for some really pioneering work around mobile and digital shopper marketing which will be of great benefit to our clients."