Lowe Malaysia Announces Zaidi Awang as ECD

Lowe Malaysia has appointed Zaidi Awang as their new Executive Creative Director. At Lowe he will partner core management, driving the agency’s mandate of delivering creatively effective business solutions. His appointment is effective immediately.

Named one of Malaysia’s Hottest Creative Talents, Zaidi joins Lowe from Leo Burnett Malaysia, where he spent eight years leading award-winning teams as Creative Director. During his career, he has worked on some of the country’s top blue chip brands in Maybank, Petronas, Proton, Celcom, Malaysia Airlines, McDonalds, Dutch Lady, TNB, Naza TTDI, Phillip Morris, P&G, Sime Darby [Corporation], to name a few.

Over the last 20+ years he has won local and international awards including Cannes, One Show, D&AD, Clio, AdFest, Australian Awards, Communication Arts Annual, Luerzer’s Archives, Spikes Asia, The Work, Malaysian Effies, and Malaysian Kancil.

Mazuin Zin, Managing Director at Lowe Malaysia comments: “Zaidi is easily amongst the best creative brains in the business today – those who understand the critical link between what is creative and what is effective. We are delighted to have him as part of our top team. In addition to his 20 plus years of proven experience, Zaidi is also a natural at identifying and mentoring promising young creative talent.”

Rupen Desai, Regional President, Lowe Asia Pacific adds: “Lowe Malaysia has been gaining great momentum, winning what was, arguably, one of the largest pitches in 2013 – Telekom Malaysia, and Zaidi’s appointment on the heels of this win will add further growth. I’m certain his appointment will amplify our creative effectiveness firepower both in Malaysia and across the region.”

Zaidi Awang comments: “I was drawn to Lowe Malaysia’s winning philosophy of Creatively Effective work partnering clients’ businesses. Our industry is no longer about creating campaigns, but creatively effective business solutions that win equally in the marketplace and at award shows. I really look forward to collaborating with Lowe’s management team on this journey.”

Zaidi replaces Brandie Tan who has moved back to his home country Philippines to pursue other career interests.