Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Lowe Lintas Unveils New Family-Focused Campaign for Gits Food Products

Creative 239 Add to collection

The Indian convenience food brand has launched a new packaging and tagline

Lowe Lintas Unveils New Family-Focused Campaign for Gits Food Products
Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to 'there is no problem or no need to worry, when there is Gits Food products'. Conceptualized by Lowe Lintas, the fresh new TV spots contain two delectable stories centered on their Breakfast and Snack Mixes.
The spots focus on the day-to-day problems faced by families and how Gits mixes can make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the adverts showcase regional ethnicities to establish this.

Commenting on unveiling the new TVCs, Mr. Sahil Gilani, director – sales and marketing, Gits Food said, “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The adverts are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, Comedy, People

Categories: Food, Convenience

MullenLowe Lintas Group, Tue, 19 Mar 2019 09:38:43 GMT