MullenLowe Lintas Group
Mon, 23 Mar 2020 16:40:24 GMT
With the impending threat of Coronavirus on Mumbai and the lack of awareness of its severity, it was Brihanmumbai Municipal Corporation’s responsibility to ensure that citizens of Mumbai began to swiftly take the necessary precautions to prevent the spread of the virus.
Anaheeta Goenka, president, Lowe Lintas says: “We had a single minded brief on ‘no panic just prevention’ from the BMC - to create awareness of basic actions across citizen profiles we needed a sharp active idea.”
Sagar Kapoor, CCO, Lowe Lintas commented: “We created the simple idea ‘Corona Se Mat Darona’ which aims to calm the anxiety in this time of crisis, although by arming people with corona prevention methods.”
This campaign was up with speed, and served to educate masses, create awareness and drive behaviour towards prevention.