Lowe Lintas Captures the Joy of Hugging for Lifebuoy

We never imagined a world where a simple hug or a kiss could induce worry instead of simply being a gesture of love. It took a pandemic for us all to realise the preciousness of close physical proximity with our loved ones.

Nowadays, even a simple sneeze or a cough can pull us physically apart, a reality that becomes even more painful for the little ones. After all, kids won’t be kids if they can’t be hugged and kissed! 

On International Children’s Day, Lifebuoy served everyone a timely reminder to follow good hygiene and wash our hands with soap. A simple act that can help protect the hugs and kisses that children everywhere enjoy so much.

Lowe Lintas with MullenLowe Singapore tell the story of two simply adorable little girls, who show us how it ought to be done, with Lifebuoy.