MullenLowe Asia Pacific
Tue, 19 Aug 2014 09:24:04 GMT
Indonesia’s Bank Danamon has awarded creative duties to Lowe Indonesia, to market the bank’s corporate and retail banking divisions. The agency will provide above- and below-the-line communications, digital and activation services for the bank across Indonesia.
Lowe won out in a final three-way pitch against NEO and incumbent Pantarei, after a competitive selection process from among local and multinational agencies. Work will begin this month.
Joseph Tan, CEO, Lowe Indonesia commented: “Bank Danamon is one of our country’s largest banks, with a string of awards and a strong national heritage. They’re an ambitious institution and we’re most happy to be part of driving their vision forward for both these divisions. For Lowe, it is also a prominent addition to a truly cross-category client portfolio, and we’re looking forward to starting work on our first Bank Danamon campaigns.”view more - Hires, Wins & Business
Categories: Finance, BankingMullenLowe Asia Pacific, Tue, 19 Aug 2014 09:24:04 GMT