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Creative in association withGear Seven
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Lowe Campell Ewald NY Ups the Cuteness with New Snuggle Spot
14/04/2015
Group745
Advertising Agency
Los Angeles, USA
46
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Rebolucion's Baby brings the Snuggle Bear out of the laundry room and into the world again
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Lowe Campell Ewald NY up the cuteness with its newest campaign for Snuggle, part of Sun Products Corporation.

The campaign, titled “Crescendo,” reveals Snuggle’s new scent – Fresh Spring Flowers. The campaign also brings Snuggle Bear outside the laundry room and into the world again – to support his mission of “Let’s make the world a softer place.”

Reclaiming the brand’s softening credentials by stating “It’s not just soft, its snuggly soft. Stays fresh for 30 days with the value you love,” the campaign targets moms, skewing to smaller families with growing children. Using fabric conditioner is an expression of these moms’ care – it’s the extra touch of love she adds to her family’s laundry, Sun Products has found. 


Credits
Agency / Creative
Production
Editorial
Music / Sound
Work from MullenLowe U.S.
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