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Lowe Campbell Ewald Partners With De'Longhi Group



Coffee brand joins roster at newly-opened New York office

Lowe Campbell Ewald Partners With De'Longhi Group

Marketing communications agency Lowe Campbell Ewald announced today its partnership with De'Longhi North America Inc., following an agency review. De'Longhi is the global leader in espresso and comfort products with a presence in 123 countries.

De'Longhi will be added to a New York office roster of clients including Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the Lowe Campbell Ewald U.S. portfolio such as Cadillac, the United States Navy and OnStar. Lowe Campbell Ewald opened its New York office on January 1 and will soon be moving to a new office located at 386 Park Avenue South.

"We are thrilled to have opened Lowe Campbell Ewald in the new year and work with such a premium branded company right out of the gate," said Sal Taibi, president of Lowe Campbell Ewald's New York office. "This speaks to the capabilities Lowe Campbell Ewald offers -- international expertise through Lowe, a national network with offices throughout the U.S., and a New York base that serves as a launching pad for global marketers. De'Longhi is a global leading brand that values quality, design and innovation, and we are excited to kick off their new marketing efforts in North America."

"Our team was extremely impressed with Lowe Campbell Ewald's experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development," said Linda Passaro, vice president of marketing, De'Longhi North America Inc. "We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the De'Longhi Italian experience to consumers at home."

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MullenLowe US, Thu, 13 Feb 2014 10:31:02 GMT