Fri, 16 Aug 2013 13:40:02 GMT
Lowe Campbell Ewald has created a new campaign for Kaiser Permanente, one of America’s leading health care providers and not-for-profit health plans.
The new multimillion-dollar campaign – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners. The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.
The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.” The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.
As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.
“What I Want” explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them.
Chief Creative Officer: Mark Simon
Executive Creative Director: Jim DiPiazza
Art Director: Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo
Copywriter: Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose
Designers: Eric Dominguez
Broadcast Producers: John Haggerty, Chris Robertson
Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins
Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik
President/Managing Director: Angela Zepeda
Account Director: Doug Ryan
Account Supervisors: Matt Clark, Tara Hitlin
Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue
Production Company: Bob Industries
Director: Jonathan Dayton & Valerie Faris
Director of Photography: Linus Sandgren
Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant
Editorial/Post FX House: Union Editorial
Editor: Jim Haywood
Executive Producer: Megan Dahlman
Editor: Dave Hussi
Audio Mix: Union Editorial
Mixer: Milos Zivkovic