Mon, 27 Apr 2015 15:11:50 GMT
Marketing communications agency Lowe Campbell Ewald has announced the addition of Jim Houck as Executive Creative Director. In this new role based in San Antonio, Houck will lead all creative efforts on behalf of USAA and will report directly to Mark Simon, Chief Creative Officer.
“Jim's experience working with top brands, and his ability to truly understand the soul of a brand and creatively express that in actions, as well as communications, makes him invaluable to Lowe Campbell Ewald,” said Simon.
“I’ve always been lucky in this business and I’ve always gotten to work with very smart folks at very good places on very good accounts. I’m impressed with the agency’s close relationship with USAA, and it’s always a great opportunity to work with a client who is truly outstanding at what they do,” said Houck. “When a client performs their services exceptionally well, it makes creating smart, hip, meaningful work for them a lot easier."
Prior to joining Lowe Campbell Ewald, Houck was a freelancer at various advertising agencies including The Martin Agency, Deutsch LA, Saatchi & Saatchi NY and DraftFCB. Before his freelancer roles, Houck served as ‘Horsepower’ at Crispin Porter & Bogusky and Global Director of Branded Entertainment at SapientNitro. He has worked on multi-platform campaigns for some of the world’s top brands including Burger King, Coke, Walmart, Sony, Volkswagen, American Express, Pizza Hut, Dell, Toyota, Taco Bell and Accenture, among others. His work has been recognized by the Cannes Lions, One Show, CLIOs and International ANDYs.
Houck is the author of several novels including “Ketchup Soup” and feature films including the award-winning drama, “The Writer.” He graduated from Kansas State University with a bachelor’s of science degree in journalism.view more - Hires, Wins & Business
Genres: PeopleMullenLowe U.S., Mon, 27 Apr 2015 15:11:50 GMT