Working for months and maintaining strict secrecy requirements, Loveurope and Partners (LEAP) produced all of the assets for the 2018 launch of the new Sauvage Eau de Parfum fragrance featuring Johnny Depp across press, OOH and TV.
With their dedicated account managers ensuring a smooth workflow throughout the process, the integrated marketing production teams carefully took Dior’s master creative through the stages of artworking, repro, TV adaptation, clearance and compliance, testing, approvals and finally delivery of the final assets to the various media owners.
LEAP’s production work and the initial launch of Sauvage Eau de Toilette were highly celebrated, winning in the Best New Male Fragrance category and The Ultimate Launch in the Fragrance Foundation Awards 2016. Since then, LEAP have worked with Dior across nearly a dozen more cross-media campaigns for Sauvage including new versions for OOH and TV as well as in-house production of bound press inserts. LEAP has been a long-standing partner to the luxury French house and further collaborations are set to continue.