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Loveurope and Partners and Grey London Produce Quirky Book for Creative Circle Annual 2018

Creative 198 Add to collection

Print campaign brings creative disruption to your bookshelf

Loveurope and Partners and Grey London Produce Quirky Book for Creative Circle Annual 2018

The Creative Circle Awards showcases great ideas, fresh thinking and craft with an avant-garde spirit, so when Grey London commissioned the specialist print team at Loveurope and Partners (LEAP) to produce the 2018 Creative Circle Annual, they knew to expect the unexpected. Following the previous year’s bold, anarchic design, the brief for the 2018 edition was to make creative disruption literal by cutting the base of the book at an angle to prevent it from sitting properly on a bookshelf.

Over the course of several months, LEAP’s craft print team perfected the combination of process, materials and techniques, working closely with Grey as their team developed the creative specifications and artwork.

The print experts selected 100% recycled Cyclus Offset stock and had it undergo specialist treatment to prepare it for printing at LEAP Woolwich on their in-house HP Indigo digital printing press. Responding to the brief to produce a naked-bound book, the print specialists had to ensure that the 240 pages of text wouldn’t flop over. They mounted the final page onto triplexed black stock enabled it to stand, albeit jauntily, on a bookshelf. Finally, 300 limited edition Creative Circle Annual books were delivered to challenge creative expectations and bookshelf layouts.

Receiving praise across the creative and print industries, the Creative Circle Awards book has itself been nominated for an Antalis Review Award in recognition of its exceptional print and design work. Shaun Musgrove, Head of Creative Operations, Grey UK, shared his appreciation, “The team at Loveurope and Partners did a great job with the Creative Circle annual. Again! The book looks amazing, the finishing is outstanding, and we were very impressed with the service and quality of the finished book.”

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Creative Agency

Creative Agency: Grey London

Head of Creative Operations: Shaun Musgrove

Production Company

Production Company: Loveurope and Partners

Music

Composer: Prigida

Offline

Editor: Liam Hawe

Client

Advertiser: Creative Circle

Post Production / VFX

Post Production Company: Loveurope and Partners

LEAP, Tue, 21 Aug 2018 09:03:08 GMT