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Lovers Can't Touch in Three Ireland's Surreal New 'Made By Music' Promo

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Brand collaborates with Boys + Girls and Irish artists to launch 'Butterflies' from Soulé, Elaine Mai and Sorcha Richardson
Lovers Can't Touch in Three Ireland's Surreal New 'Made By Music' Promo

Building on the success of last year’s #MadeByMusic campaign, Boys + Girls and Three Ireland are celebrating the human connections that are ‘Made by Music’, by bringing six Irish artists together to write, record and release two original music tracks. 

The first of the collaborations features renowned Irish artist David Kitt, producer and songwriter Kean Kavanagh and future-afro soul vocalist Fehdah as they team up for the hypnotic summer anthem, ‘Follow the Sound’. 

The second collaboration is now live, and sees Soulé, Elaine Mai and Sorcha Richardson team up to create the mesmerising, 'Butterflies'; a track capturing the heady, early days of love. The track was written and produced by the artists and sees each act bring their own unique sound to the collaboration. The official video to ‘Butterflies’, directed by Ali Kurr, imagines a surreal world devoid of touch. 

Three’s ‘Made By Music’ campaign will provide the artists with the opportunity to reach wider audiences by developing and funding a full media campaign to support the track and video. ‘Follow the Sound’ and ‘Butterflies’ are out now.

Last summer, the ‘Made by Music’ initiative was a huge success, as Boys + Girls and Three created three music videos for three Irish artists and the campaign went on to break a YouTube world record in terms of engagement rates. Following this, the artists themselves collaborated on a track that was nominated by peers in the music industry for ‘Song of the Year’ at the RTÉ Choice Music Prize.  

Kris Clarkin, creative director at Boys + Girls said: “We are delighted to build on the success of Made by Music, and take it a step further with a fresh approach by actually creating and releasing new Irish music in collaboration with Three and the selected artists. We’ve continued to seek out the best directors and Irish talent to bring this campaign to life in the most authentic and credible way.”

Aislinn O’Connor, head of brand and marketing communications, Three Ireland said: “We are thrilled to release the second track featuring these amazing artists as part of the Made By Music initiative. Our ambition this year was to collaborate even more with these artists - writing, producing, shooting and releasing new tracks and videos for everyone to enjoy."


Full Credits

Client: Three Ireland 

Head of Brand and Marketing: Aislinn O'Connor

Marketing Manager: Rachel Cunningham

Marcomms Campaign Manager: AnnMarie O'Brien

Digital Marketing Manager: Cian McDonagh

Marketing Executive: Niamh Chambers



Agency: Boys + Girls

Creative Director: Kris Clarkin 

Account Director: Andrea Dalton Doran 

Account Manager: Jelena Stancevic 

Art Director: Jake O’Driscoll

Copywriter: Avril Delaney 

Digital Strategist: Keith Reynolds

Producer: Keeva Bolger 

Head of Design: Barry Smith 

Interdisciplinary Designer: Cian Booth

Motion Designer & Animator: Patrick Horan 


Production Company: Antidote

Director: Ali Kurr

Executive Producer: Andrew Freedman

Producer: Paula Stewart

Director of Photography: Piers McGrail


Service Production Company: 23/32 Films

Producer: Maria Fabro

Producer: Dasha Deriagina

1st AD: Aleksey Savelov

Production Designer :Daniel Dubrovsky

Hair & Makeup: Natalie Esmurzieva

Costume Designer: Sergey Volniy

Gaffer: Jenia Vivcharik 

SFX :Sergey Kristya 


Post Production House:Raygun

Editor: Meg Thorne

Sound Engineer: Dean Jones

Flame: Mark Bailey

VFX: Eddie Sheanon

Grade: George K @ Black Kite

Post Producer: Jen Connolly


Music Consultant: John McCallion

Track: Soulé, Elaine Mai & Sorcha Richardson

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Genres: Music performance, Visual VFX

Boys+Girls, Thu, 15 Aug 2019 11:52:55 GMT