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Creative in association withGear Seven
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Loved Ones Forget Themselves Too in Canadian Alzheimer's Society Campaign
26/04/2021
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Advertising Agency
Montreal, Canada
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Fédération Québécoise des Sociétés d’Alzheimer launches new ads through Cossette
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In its latest campaign created by Cossette, the FQSA’s goal is to familiarise the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. 

The Alzheimer disease isolates over 153,000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%.

With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them.

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