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Love Writing Co Makes Kids Centre Stage in an Adult Sized World in Latest Spot

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Johnny Foreigner's Mat Laroche gets his kids involved for his first commissioned film

Love Writing Co Makes Kids Centre Stage in an Adult Sized World in Latest Spot

Mat Laroche brings his kids back for his latest spot for Love Writing Co. In an adult sized world, kids need a little help when it comes to learning how to do simple things. In steps Love Writing Co who have crayons, pencils and books ‘perfectly designed for little hands’. 

Mat said of the campaign: “The client got in touch after seeing some of our Insta films and were keen to cast Phoenix and Wilfred.

“We decided to play with the idea of kids having difficulty using ‘adult sized’ things. Friends, neighbours and Farley prop hire generously gave/hired the amazing props and Zoe (wife & 1st AD) calmly wrangled talent, furniture and overheating director/cameraman.

“The bribery rider (fruit and flowers?) has increased since the salad days of our Repair Shop pastiche and the talent are now demanding bubble gum instead of biscuits! Nearly had a walk out on set when they realised how heavy the books were and the neighbours got a sharp wake up call when the amp got plugged in. All shot on our trusty Sony A7S and a hired SkyPanel from Film Store - want one for Christmas!

“Another day another dollar at Chip’s Cricklewood Branch studio.”


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Client: Mark Sherwood

Mix and Grade: Coda Post Production

Graphics and endboard: Jon Brooks

Johnny Foreigner, Thu, 16 Jul 2020 09:28:31 GMT