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Love Moves Fast as Kevin and Katie The Carrots Become Parents

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McCann UK’s Christmas campaign for Aldi unfolds

Love Moves Fast as Kevin and Katie The Carrots Become Parents
When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. 

Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. 

Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes.
 
“There’s been lots of speculation about how their story will end and it’s very exciting to reveal that they get their happily ever after with the additions of Chantenay, Jasper and Baby Carrot. We hope our viewers enjoy it as much as we do as they start planning for the big day ahead.”


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Client

Brand: Aldi UK

Media Agency

Media Agency: UM Manchester

Production Company

Director: Psyop

Production Company: Stink Films

Creative Agency

Creative Agency: McCann UK

Planning Director: Jamie Peate

Producer: Lucy Moore

Senior Account Director: Laura McKinlay

Creatives: Clive Davis, Andy Fenton

Genres: Animation, Comedy

Categories: Retail and Restaurants , Supermarkets

McCann EMEA, Thu, 07 Dec 2017 14:47:52 GMT