Love Means Not Having to Compromise in Asda's Valentine's Day Spot
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Theatre or blockbuster? AMV BBDO and Rogue create next cheeky installment of the supermarket's 'Don't Compromise' campaign
Asda has launched a new Valentine’s-themed ad in its tongue-in-cheek “Don’t Compromise” campaign, demonstrating that that when it comes to quality and price at Asda, there’s no need to compromise.
The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night.
The man wants to go to the theatre, while the woman wants to see an action movie. But they end up agreeing to compromise, and they become ‘the action’. It seems they have signed up to be volunteers in an axe-throwing act, leaving them strapped to a rotating wheel with a blindfolded axe thrower taking aim at them – clearly showing the perils of compromise.
The final scene cuts to them enjoying a delicious Extra Special Sirlion Steak, safely at home again. The moral of the story: Don’t Compromise. And with Asda, customers never have to settle for less thanks to the Asda brand promise.
The ad will launch on Saturday, February 1, and runs on TV, VOD and YouTube for two weeks.
AMV BBDO’s “Don’t Compromise” campaign for Asda launched in January with an ad celebrating Veganuary focused on the brand’s plant-based range.
Andy Murray, Chief Customer Officer at Asda explains: “At Asda, we have premium quality own brand products and branded favourites at excellent prices, all under one roof, so there is no need for our customers to settle for less. This new ad campaign brings all of that to life, mixed with the playful personality our customers know and love.”
Title: Don’t Compromise (Circus)
Chief Customer Officer: Andy Murray
VP Creative and Media: Eilidh Macaskill
Agency: AMV BBDO
Creative Director: Richard McGrann, Andy Clough
Creatives: Jack Smedley, George Hackforth-Jones
Agency Planner: Sam Williams
Agency Account Team: Bobbie Gannon, Gemma Troup, Rhe Petgrave, Lucy D’Urso
Agency Producer/s: Sophie Honour, Lucia Fioravanti
Production Company: Rogue
Director: Alex Boutell
Production Co. Producer: Tom Farley
Post-production Company: The Mill
Business Affairs: Tony Price
Audio Post-production: String & Tins
Categories: Supermarkets, Retail and Restaurants AMV BBDO, 6 months ago