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Love Is in the Air for Union Bank App Users of the Philippines

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FCB Manila weaves a modern story of finding love that overcomes challenges of banking at home

Love Is in the Air for Union Bank App Users of the Philippines

Earlier this year, UnionBank and FCB Manila took viewers on a tour in a film inspired by Dante Aleghieri’s Divine Comedy. In that film, the pains of banking were visualised by the circles of hell. Now, the pains are over—and love is in the air. And our latest campaign portrays exactly that, love of superior online banking! 

“We love how this film mimics how our customers feel after using the UB app,” UnionBank’s first vice president and digital marketing head, Tin Siapno, shares. “It feels good to  know that UB Online delivers on its promise and brings so much joy to our customers.” 

In the just-launched film, viewers are taken through the usual stages of a romantic relationship, starring the two lead protagonists- the customer and the app. And just like in any other love story this too works on the same lines. The more you experience the app, the happier you get! 

To bring the odd yet light-hearted and funny film to life, FCB collaborated with director Marius Talampas for the second time. Bearing in mind the vision of telling the love story as if it were a real-life documentary, the film lets viewers really feel the love, in a cheesy way. Watching the film leaves a feel-good feeling, and you might even find yourself chuckling at the characters’ quirky moments together. 

FCB Manila’s creative director Rab Evangelista adds: “An idea can really come from  anywhere. In the previous campaign, it came from hell. This time around, it came from the heart.” 

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CLIENT

President and CEO: Edwin R. Bautista

Executive Vice President, Chief Customer Experience Officer, and Chief Digital Channels Officer: Ana Maria A. Delgado

First Vice President and Digital Marketing Head: Christine V. Siapno

Marketing Consultant: Carol Lozano

AGENCY

Chief Executive Officer and Chief Strategy Officer: Lizette Santos

Chief Creative Officer: Jake Tesoro and Cheech Santos

Creative Team: Rab Evangelista, Jelena Fajardo, Meloi Cortez

Strategic Planner: Jam Jimenez and Jolo Inocencio

Client Services Director: Gian Recalde

Associate Business Unit Director: Igie Javid

Account Director: Lios Amarille

PRODUCTION

Producer: Sonny Cruz

Director: Marius Talampas

Executive Producer: Lace Lacap

Line Producer: Mara Bernardo

Post Producer: Neil Mendoza

Lead Animator/Post House: Inhouse

Offline Editor: Alvin Chan

Online Editor: Neil Mendoza

Online Artists: Mike Tinoy

Colorist: Barebones c/o Aurie Anden

Audio House: Hit Productions

Music Arranger: Arnold Buena

Audio Technician: Philip Jarilla

Genres: People, Storytelling, Dialogue

Categories: Banking, Finance

FCB APAC, Mon, 04 Oct 2021 08:49:14 GMT