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Love and Pride Fill the Pause of Hesitation in Inspiring Spot



In celebration of Pride month, Procter & Gamble and Grey New York calls out the hesitation of the LGBTQ+ community when introducing themselves and instead encourages love and acceptance

Love and Pride Fill the Pause of Hesitation in Inspiring Spot

Procter & Gamble once again commemorates Pride Month with ‘The Pause,’ a new short film from Grey New York. The pause is that moment of hesitation for an LGBTQ+ person before meeting someone new. Those seconds of apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.

The understated film features the poignant reflections of members of the LGBTQ+ community as they talk about the pause..worries about social stigma,pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth... “When love surrounds, there is no pause.” #LeadWithLove.

The film is meant to encourage the broader community to notice, reflect and realise how their reaction and acceptance can make a difference in many lives.P&G and its brands are working to raise visibility and bring others together to raise $5 million for LGBTQ+ communities most impacted by Covid-19 with Can’t Cancel Pride in partnership with iHeart Radio. 

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Genres: Dialogue, People

Categories: LGBTQ+, Corporate, Social and PSAs

Grey New York, Fri, 19 Jun 2020 13:12:48 GMT