Today, FCB Inferno launches a new TV campaign for leading UK paint brand, Valspar, featuring the much-loved voices of Mel Giedroyc and John Thompson. Mel and John play a couple of chameleons trying to decide on a new wall colour, in order to showcase the brand’s Love Your Colour Guarantee®. It’s as simple as this, if you don’t love your new Valspar colour, buy a second one and we’ll give you your money back.
Produced by Flux Animation Studios, the TV ad will be seen as a 30-second ad, first breaking on 14th March through a media plan managed by Havas Media.
As part of the launch, colour lovers will have added reason to celebrate this spring as Valspar launches a unique, immersive experiment to discover why we love certain colours at The Institute of Primal Colour. The event, which has been created by Clarion Communications in collaboration with world-renowned design studio Bompas & Parr, will run from Thursday 21st – Friday 22nd March in central London. At the event, curious colour explorers will learn how to identify their preferred palettes by taking part in genuine scientific experiments, whilst guests sip on a cocktail matched to their favourite hues.
Katy Wright, Head of Account Management at FCB Inferno, said: “There’s a real truth we all face when deciding on colours for our homes, Valspar has always prided itself in offering the widest range of colours, but now with the Love Your Colour Guarantee they provide the assurance around the inevitable inside voice that says have I made the right choice? We used our chameleons to bring that inevitable colour justification discussion to life.”
Jane Ryder, European Marketing Director, Sherwin-Williams, added: “The launch of our Love Your Colour Guarantee in the UK is an exciting proposition for us, allowing us to reassure our customers with their colour choice, to try something new, and if they’re not 100% sure, they can get a second chance. And even more exciting is finally introducing Val and Jon, our chameleon brand ambassadors, to the UK market after their great success in the US and NZ.”
Creative Agency: FCB Inferno
Creative Director: Becky McOwen-Banks
Art Director: Chelsey Redshaw
Copywriter: Jayshree Viswanathan
Producer: Mori Thomson
Strategy Director: Marcus Richardson
Managing Director: Katy Wright
Senior Account Director: Bindy Kaye
Senior Account Manager: George Bell