Vedran Rupic is many things, a millionaire is not one – yet. But if he continues to direct commercials like this winner for Lotto, then it might be on the cards. 

Represented in the UK by Riff Raff Films, Vedran is a director whose out of the box thinking has been gaining increased recognition of late. His music videos ‘The Horse’ and ‘Boycycle’ for Salvatore Ganacci both won Best Dance Video (International) at the UKMVAs in 2019 and 2020 respectively. And it seems his box of – at times very absurd – ideas is in no danger of emptying.

Produced by Business Club Royale through King, both Sweden based, this spot delivers cleverly crafted advertising humour at its finest, on a silver platter too.