Lotto NZ launches follow-up to 'Armoured Truck' with new Christmas spot
Lotto New Zealand has launched a follow-up to the Armoured Truck spot, part of the Imagine series via DDB New Zealand, revisiting the pair behind the tension-filled spot released earlier this year.
The new spot picks up the story of Ray and Sateesh a few months after their big Lotto win. It's Christmas Day and empty nesters Ray and his wife, who are preparing to have a quiet Christmas, receive a video call from Sateesh.
Sateesh appears to be celebrating Christmas with his family in India, but little does Ray know that Sateesh is right outside, with family, food and gifts, ready to join Ray and his wife for a Christmas celebration.
The joy Sateesh's gesture brings to Ray and his wife mirrors the joy Ray brought to Sateesh when he kept his end of the bargain, going 50/50 in the big win.
The spot gives audiences the opportunity to see these now very familiar faces in a whole new light.
DDB CCO, Damon Stapleton, says the opportunity to revisit the story of Ray and Sateesh is something the team has really enjoyed.
Says Stapleton: "Kiwis responded powerfully to Armoured Truck, so I hope this spot can build upon that response, particularly at this time of year, when we reflect on what is most important to us."
Leah Neilson, head of marketing, agrees, saying she thinks this is a story that many Kiwis will relate too.
Says Neilson: "The previous instalments in this series focused on the magic of winning, but with this one, we see the joy of Ray and Sateesh, good mates, enjoying the simple act of being together on Christmas.
"We'll be providing Kiwis with rolling updates of Ray and Sateesh's summer adventures with social videos which will play out over the holiday period."
The campaign will roll out with a 45" TVC, and social videos will be released from January.