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Lotto and DDB NZ Brings Magic to Christmas

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Lotto NZ launches follow-up to 'Armoured Truck' with new Christmas spot

Lotto and DDB NZ Brings Magic to Christmas
Lotto New Zealand has launched a follow-up to the Armoured Truck spot, part of the Imagine series via DDB New Zealand, revisiting the pair behind the tension-filled spot released earlier this year.

The new spot picks up the story of Ray and Sateesh a few months after their big Lotto win. It's Christmas Day and empty nesters Ray and his wife, who are preparing to have a quiet Christmas, receive a video call from Sateesh.

Sateesh appears to be celebrating Christmas with his family in India, but little does Ray know that Sateesh is right outside, with family, food and gifts, ready to join Ray and his wife for a Christmas celebration.



The joy Sateesh's gesture brings to Ray and his wife mirrors the joy Ray brought to Sateesh when he kept his end of the bargain, going 50/50 in the big win.  

The spot gives audiences the opportunity to see these now very familiar faces in a whole new light.

DDB CCO, Damon Stapleton, says the opportunity to revisit the story of Ray and Sateesh is something the team has really enjoyed.

Says Stapleton: "Kiwis responded powerfully to Armoured Truck, so I hope this spot can build upon that response, particularly at this time of year, when we reflect on what is most important to us."

Leah Neilson, head of marketing, agrees, saying she thinks this is a story that many Kiwis will relate too.

Says Neilson: "The previous instalments in this series focused on the magic of winning, but with this one, we see the joy of Ray and Sateesh, good mates, enjoying the simple act of being together on Christmas.

"We'll be providing Kiwis with rolling updates of Ray and Sateesh's summer adventures with social videos which will play out over the holiday period."

The campaign will roll out with a 45" TVC, and social videos will be released from January.
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Client

Advertiser: Lotto NZ

Chief Marketing Officer: Annemarie Browne

Senior Manager Marketing: Genna Duff

Production Company

Director: Tim Bullock

DOP: Tim Tregoning

Editor: Adam Wills

Executive Producer: Adrian Shapiro

Music Composer: Cam Ballantyne

Post Production Online: Blockhead

Producer: Claire Kelly

Production Company: Scoundrel

Sound Mix: Craig Matuschka, Liquid Studios

Creative Agency

Business Coordinator: Ella Billham

Business Director: Haylee Killip

Chief Creative Officer: Damon Stapleton

Chief Strategy Officer: Rupert Price

Creative Agency: DDB New Zealand

Creative Director: Brett Colliver and Mike Felix

Executive Producer: Judy Thompson

Lead Business Partner: Kate Lines

Senior TV Producer: Samantha Royal

Genres: People

Categories: Gaming, Sports and Leisure

DDB New Zealand, Wed, 05 Dec 2018 03:00:52 GMT