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Group745
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Creative in association withGear Seven
Group745

Lotto 6/49 and Sid Lee Unite to Send Four-Leaf Clovers to Olympic Athletes in PyeongChang

21/02/2018
Advertising Agency
Montreal, Canada
110
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Kind-hearted initiative was produced by Sid Lee Studio and edited by Simon Gosselin

For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada.

By tapping into Sid Lee’s connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang,  Loto-Québec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck.

The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.

Agency / Creative
Production
Editorial