LOTS Wholesale Solutions, part of the Charoen Pokphand Group and a wholly-owned subsidiary of Siam Makro Public Company Limited, has assigned its creative mandate to Leo Burnett India. LOTS is a cash and carry operator in wholesale for professional business operators and has already launched its three flagship stores in Delhi NCR. The mandate is to position LOTS as the leading complete ‘wholesale solutions’ brand.
The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account. LOTS aims to be a one-stop-shop for business operators by providing them a range of professional products categorised into food and beverages, kitchenware, stationery, office supplies, electronic products and others all under one roof and in convenient pack sizes.
Tanit Chearavanont, managing director, LOTS Wholesale Solutions said: “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for LOTS in India. Leo Burnett’s expertise and passion comes with impressive ideation, understanding of our core business and a creative track record. We look forward to working together and building a strong brand name in India.”
Speaking about the win, Dheeraj Sinha - MD India and chief strategy officer, South Asia, Leo Burnett - said: “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.
Samir Gangahar, Leo Burnett's president in North-India, adds: “It’s truly exciting to partner with LOTS. The wholesale market operates differently which makes it even more challenging to find unique solutions.”