Loto Shows Real Winners Unique Approach of Choosing Numbers
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Havas Paris created the French ad sharing real lottery winners stories
FDJ relaunches Loto, with a new formula which should inspire (again) the French to play. And to inspire (again) the desire to play, the Loto no longer shows us dreams but the lives of players, before they become winners. With this new campaign, ‘More than stories of millions, millions of stories’ with a new tone, Loto highlights the true stories of people whose lives have changed thanks to Loto.
This true story of Loto winners tells a unique way to choose your numbers. In this film we follow the moment when Chloé and Maxime choose the numbers that will allow them to win more than 3 million euros in March 1999, by playing the barcode numbers of a bottle of milk. From the dairy to the kitchen table, the film traces the journey of this bottle of milk that changed the lives of Chloé and Maxime, then students. While he is having breakfast, Maxime is about to fill out a Loto ticket but struggles to find numbers to play. His eyes then rest on the milk bottle on the kitchen table; that's how he came up with the idea of playing the barcode numbers. This amazing combination allowed them to win the jackpot of more than 3 million euros.
This 30-second advertising film made by Havas Paris will be broadcast on french television from 2nd to 17th November, and will be available on other display and digital media.