Loto Chile Reminds Players That They’re Already Rich
Campaign by Y&R Santiago likens richness to life pleasures instead of money
Loto is a gambling game, created to change the life of Chileans and help them have a better lifestyle: a bigger house, an incredible car or a boat why not.
Today Loto reminds us that we are all millionaires, that life is full of luxuries that we don't perceive and recognize, like a nap with your child, when your dog receives you when you arrives, your friends, still married after 50 years or just enjoy of your favorite childhood dish.
Based on the simple and grandiose of life, the campaign proposes a turn in the usual message of the category, an emotive and simple but relevant idea, emphasising the value of the everyday over the material.
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Director: Francisco Recabarren
Creative Agency: Y&R Santiago
Copywriter: Oscar González, Jonathan Chauque
Art Director: Joaquin Toro, Rodrigo Grebe, Gonzalo Gallardo
Executive Creative Director: Francisco Cavada, Alvaro Becker
Digital Creative Director: Andres Diaz
Head of Art: Emerson Navarrete
Categories: Gambling, Sports and LeisureVMLY&R - LATAM, Tue, 08 May 2018 12:52:51 GMT