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Loto Chile Reminds Players That They’re Already Rich

Creative 421 Add to collection

Campaign by Y&R Santiago likens richness to life pleasures instead of money

Loto Chile Reminds Players That They’re Already Rich
Loto is a gambling game, created to change the life of Chileans and help them have a better lifestyle: a bigger house, an incredible car or a boat why not.

Today Loto reminds us that we are all millionaires, that life is full of luxuries that we don't perceive and recognize, like a nap with your child, when your dog receives you when you arrives, your friends, still married after 50 years or just enjoy of your favorite childhood dish.

Based on the simple and grandiose of life, the campaign proposes a turn in the usual message of the category, an emotive and simple but relevant idea, emphasising the value of the everyday over the material.


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Client

Brand: Loto Chile

Production Company

Director: Francisco Recabarren

Creative Agency

Creative Agency: Y&R Santiago

Copywriter: Oscar González, Jonathan Chauque

Art Director: Joaquin Toro, Rodrigo Grebe, Gonzalo Gallardo

Executive Creative Director: Francisco Cavada, Alvaro Becker

Digital Creative Director: Andres Diaz

Head of Art: Emerson Navarrete

Genres: People

Categories: Gambling, Sports and Leisure

VMLY&R LATAM, Tue, 08 May 2018 12:52:51 GMT