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'Lost Dogs' Film Targets Toxic Dog Treats

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Film from US dog food company highlights poisonous effects of Chinese treats

'Lost Dogs' Film Targets Toxic Dog Treats


‘Lost Dogs’, a short documentary film about the deadly effects of Chinese dog treats was released this week from Boulder, Colorado-based ad shop Made Movement. Beginning in 2008, thousands of dogs have been killed or sickened by the tainted treats, leading the FDA to issue multiple warnings. Many of the treats have been found to contain toxins such as heavy metals, melamine and chemicals used in plastics and resins like diethylene glycol. But as the film points out, it's not just the Chinese manufacturers at fault, but also the US-brands sourcing the Chinese jerky, since they've done virtually nothing to get tainted treats off retail shelves.

‘Lost Dogs’ is sponsored by Bixbi Pet Products, a company founded in response to the epidemic in 2008, and is one of the few manufacturers of Chicken Jerky treats sourced entirely from US chickens. It is one of the first initiatives to come out of Bixbi’s ad agency, Made Movement, the first ever marketing agency dedicated to supporting brands and products manufactured in the USA.
Bixbi Pet Products is committed to educating pet owners as to what’s really in their pet food. All their ingredients are sourced and produced in the United States. They believe in supporting local suppliers whenever possible while working to reduce their environmental impact.
Client: Bixbi Pet (
Agency: Made Movement (
Chief Creative Officer: Dave Schiff
Chief Design Officer: John Kieselhorst
Copywriter: Claire Wyckoff
Copywriter: David Satterfield
Designer: Chad Poorman
Designer: TC Cleary
Producer: Isaac Karsen
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Genres: People, Storytelling

Categories: Home, Pet Supplies

Sapka Communications, Tue, 11 Sep 2012 22:14:28 GMT