Grey Düsseldorf releases a poingnant film for the International Children's Fund, to raise awareness of the UN's Universal Children's Day.
Every 3 seconds the world loses a child due to hunger, disease and contaminated water. To highlight this fact on Universal Children's Day, the Wuppertaler Kurrende Boy's Choir performed Mad World in front of an unsuspecting audience. During the performance a singer left the stage every 3 seconds until only one boy was left to deliver the message to a stunned audience.
„Nothing is stronger than an authentic experience. This is why we hope that this idea will not only produce goosebumps on the viewer but will inspire a lot more children's choirs to participate“ said Roland Vanoni, CCO of Grey Worldwide.
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