Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Lost Boys Paris Conjures a Beautiful Aerial Ballet for New Hermes Ad

Creative 842 Add to collection

Patrick Jean channels the playful & offbeat world of filmmaker Jacques Tati

Lost Boys Paris Conjures a Beautiful Aerial Ballet for New Hermes Ad

For its new Spring/Summer campaign, Hermes chose to stage their new collection in an airborne atmosphere. They asked Lost Boys Paris (DigitasLBi) to create a launch film for the collection with director Patrick Jean, recognized for his celebrated short film Pixels.

The movie “La Flânerie” (“Wandering”) takes us on a poetic walk through the cobblestoned streets of a European capital. On this beautiful Spring morning, Hermes’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by these beautiful objects.

This subtle odyssey acts as homage to the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. The Hermes movie even borrows a movement from Franck Barcellini’s soundtrack to Tati’s film “Mon Oncle”. This short film is a stroll in the heart of the wandering state of mind in which we give ourselves up to fate and desires, taking pleasure in not knowing where our daydreams will take us.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Hermes

Production Company

Director: Patrick Jean

Creative Agency

Creative Agency: Lost Boys Paris

Genres: Visual VFX

Categories: Clothing and Fashion, Day Wear

Digitas, Mon, 23 Feb 2015 09:33:54 GMT