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Los Angeles Revives Tourism Push with ‘Your Comeback Starts Here’ Spot

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Los Angeles is starting its comeback by safely reopening museums, indoor dining, theme parks, outdoor live events and more
Los Angeles Revives Tourism Push with ‘Your Comeback Starts Here’ Spot

Los Angeles is starting its comeback by safely reopening museums, indoor dining, theme parks, outdoor live events and more. Now, the Los Angeles Tourism & Convention Board hopes to inspire lovers of LA to start their comeback, whenever they are ready. 

A double entendre, the comeback story is a nod to the challenges the destination has faced over the past year, while acknowledging the overflowing optimism for the future – with the campaign’s creative aiming to inspire visitors to come back to LA. “LA is the place for visitors to come back to those moments of spontaneity, joy, romance, relaxation and more that were missed,” stated Don Skeoch, chief marketing officer for the Los Angeles Tourism & Convention Board.

It was important to create a campaign that presented an authentic Los Angeles experience, which is why real Angelenos who are representative of LA’s diverse and inclusive fabric were hand selected to be featured in this spot.

"We love being able to champion our city and give everyone a glimpse of some of its most treasured places after so long—there is so much beauty to highlight making Los Angeles an enticing place to visit," said Dave Horowitz, managing director at Plus Plus, our sister agency and multi-service production company.


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Creative: conceived and concepted in-house by

Spot: was produced by The Many’s sister agency and multi-service production company Plus Plus and directed by Isaac Ravishankara

Campaign Title: L.A.’s Comeback Story

Client: Los Angeles Tourism & Convention Board

Advertising Agency: Los Angeles Tourism & Convention Board

Creative Director: Ross Ludwig

Production Company: Plus Plus

Media Buying Agency: MBuy

Managing Director: Dave Horowitz

Executive Producer: Trevor Paperny

Producer: Leo Veras

DP: Drew Bienemann

PROD. SUPERVISOR: Nathan Israel

ASST. PROD. SUPR: Nikil Shyam Sunder

1ST A.D.: Kenneth Taylor

2nd A.D.: Gerald Hickman

1st AC Paolo Arriola

2nd AC: Sarah Maloney

STEADICAM: Alex Kornreich

UNDERWATER PHOTOGRAPHY: Pat Stacy

PHOTOGRAPHER: Embry Rucker

PHOTO ASSIST: Robb Epifano

BTS: Cody Smith

VTR: Jason Johnson

SOUND: Adam Joseph

Editorial: Rock Paper Scissors

Editor: Jamie Foord

Assistant: Michael Shugarman

Producer: Lauren Pullano

Color: AFX Creative

Colorist: Derek Hansen

Producer: Jessica Amburgey

Sound: Future Perfect

Composer: Victor Magro

Sound Design / Mix: Mike Regan

Producer: Benjamin Pacheco

Partner / EP: Maxwell Gosling

Genres: People, Storytelling

The Many, Thu, 15 Apr 2021 19:37:14 GMT