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Looking Glass Experiential Launches with Eye Airports Win

Hires, Wins & Business 0 Add to collection

Win follows Limited Space Media Group acquisition of Looking Glass, formerly Brandspace

Looking Glass Experiential Launches with Eye Airports Win

Hot off the heels of its £2.5 million expansion strategy Limited Space Media Group announces the rebrand of Looking Glass Experiential, formerly Brandspace - the UK’s leading Experiential Marketer.

Through its acquisition of Looking Glass, Limited Space Media Group will be able to meaningfully enhance their Group offering to venue owners, operators and the agency world alike. Just a month after the acquisition Looking Glass are launching a contract with Eye Airports for the experiential marketing of 16 key UK locations, including, London Gatwick, Stansted, Manchester, Newcastle International and Bristol Airports.

Samantha Sida, Co - founder and CSO of Limited Space Media Group says: “A convergent media proposition sits at the frontier of innovation in this fast paced industry. Our recent acquisitions and investments into Looking Glass demonstrate our commitment and planning to the future of the sector.”

Daniel Press, MD at Looking Glass Experiential says: “We are both proud and pleased that Eye Airports have chosen Looking Glass as their experiential partners with respect to the largest Infrastructure Venue Network in the UK. The logistics of airport related campaign management and operations are the most challenging, and Eye Airports’ confidence in Looking Glass reflects our depth of experience in the sector as well as acknowledgement of the deeper Agency and Brand penetration that the Looking Glass and LSMG platform offer.”

Sarah Parkes, MD at Eye Airports says: “We are aware that the unique, positive mindset of people in airports presents brands with a great opportunity to engage and interact with them. Eye Airports' intention is to enhance the passenger journey through our media and the Looking Glass Experiential proposition sits extremely well within that.” 

The Group now comprises five complementary media businesses and is led by an experienced management team who provide the vision for a business focused on consumer engagement across channels.

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lbbonline.com, Thu, 10 Jul 2014 15:31:56 GMT