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Lonely Cockatoo Finds Friendship as Little Girl ‘Spreads The Merry’ in Christmas Campaign

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Australia Post's integrated campaign from The Monkeys will run across TV, radio, social, digital, press and in-store

Lonely Cockatoo Finds Friendship as Little Girl ‘Spreads The Merry’ in Christmas Campaign

Australia Post has launched the next instalment of its ‘Spread The Merry’ Christmas campaign, highlighting how small acts of kindness can help bring people together at Christmas.

Created by The Monkeys, part of Accenture Interactive, and directed by Glendyn Ivin, the campaign film tells the story of a spirited young girl named Audrey, and Major, a naughty cockatoo. When Audrey notices that Major is a little lonely, she hatches a plan to bring him some festive joy – with help from her local postie, Kevin.

The integrated campaign is launching on television with 60s and 30s spots and will run through November and December across broadcast video, radio, social, digital, press and in-store. The campaign also includes retail merchandise.

Australia Post chief marketing officer, Amber Collins, said: “This year, we are telling the story of a uniquely Australian Christmas and encouraging everyone to create some festive joy. Following a tough year, this Christmas will be more significant than ever as we reconnect with friends and family who we won’t have seen as much as we would’ve liked. The campaign demonstrates how Australia Post makes it easier to connect with people this Christmas."

Ant Keogh, chief creative officer, The Monkeys Melbourne, added: “It’s a modern Australian Christmas story, told through the eyes of an inventive young girl whose kindness helps a recalcitrant bird to find his place in the world.”


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Client

Client: Australia Post

Chief Marketing Officer: Amber Collins

Head of Consumer Marketing: Corrina Brazel

Senior Campaign Manager: Jo Winiarski

Campaign Manager: Allison Leech

Agency

Agency: The Monkeys, part of Accenture Interactive

CEO: Paul McMillan

Chief Creative Officer: Ant Keogh

Executive Planning Director: Michael Derepas

Senior Planner: Dave Collins

Art Director: Joe Sibley

Writer: Hugh Gurney

Head of Production: Romanca Mundrea

Producer: Katie Wellbelove/Emma King

Senior Craft Designer: Raph Tamkalis

Head of Content: Jaimee Kerr

Content Director: James Wilkinson

Content Manager: Jessie Roper

Production

Production House: Exit Films

Director: Glendyn Ivin

Executive Producer: Leah Churchill Brown / Declan Cahill

Producer: Alice Grant

DOP: Aaron McLisky

Casting Director: Stevie Ray @ Kirsty McGregor Casting

Bird Trainer: Kirstin Fedderson @ Kirsko Film Animals

Editor: Jack Hutchings

Post-production

Post Production: Alt VFX

Post Production Supervisor: Jay Hawkins

Post Production Producer: Tyrone Estephan

Music: Sonar Music

Sound: Squeak E Clean Paul Le Couteur / Ceri Davis

Categories: Business Services, Courier

The Monkeys Melbourne, Fri, 13 Nov 2020 10:32:53 GMT