London Screen Academy's Short Film Captures Filmmakers of Tomorrow

London Screen Academy (LSA), a state funded sixth form academy in Islington, co-founded by six of the most successful film producers (Working Title, Cowboy Films, HeyDay Films, EON Productions LTD), today launched a new campaign to show how it’s possible for anyone, regardless of ethnicity, class or background, to have a career within the creative industries.

For the second year running Stink Studios and Stink Films created a short film and campaign to demystify some roles that align with LSA’s curriculum, to train young people of all backgrounds in behind-the-camera skills in film and TV, and give an inside glimpse into LSA - their students, and how to build strong industry roots.

As many students as possible were included and involved in the physical shoot and all LSA students were invited to submit a script for the film scene which features within the commercial. 

The scene between David Jonsson and Aoife Hinds, filmed on a diner set, is called MISFIRE and was written by a Year 13 student named George. The diner set was initially designed and built by the LSA Art Technician Simon for Year 13 and Year 12 projects, and the Stink team made the set central to the film.

With student admissions severely impacted by the pandemic, LSA wanted a commercial that showed young people that joining LSA is a very real possibility, and that being part of a crew and running a production can be a reality, just like the students you see in the commercial. To that end, LSA asked that students' names and year groups appear in the key messaging on all of the assets, with the CTA being ' You could be part of the crew.’

The hero commercial was initially released across all LSA social media channels including Instagram and TikTok. Alongside the film, social cutdowns and posters were also produced to give further insight into individual roles and to increase awareness in online and print. 

Further to this, all students and staff were encouraged to post the video on their own channels to help the video with organic reach, alongside community groups, schools, industry organisations, LSA masterclass guests and mentors.

Jax Ostle-Evans, MD, Stink Studios London said “We are thrilled to partner with the LSA again on the 2021 campaign to promote the academy. It’s an inspiring school that is making a real difference to young people from all backgrounds, encouraging them to get into the industry and most importantly providing them with the skills to succeed. 

Andrew Levene, MD, Stink Films London said: At Stink we strongly believe in the importance of diversity and opportunity within the creative industries, so we jumped at the chance to put our time, our expertise, and our resources into this project. Being able to get the students involved made the process even more special; we’re very proud of the work we have made together.”