London Live TV Appoints McCann London

McCann London has been awarded the London Evening Standard’s London Live TV account; a task which will see them manage branding and communications for the launch of the new TV channel, dedicated to London and Londoners – expected to go live in early 2014.

The new London Live channel will broadcast to around 4.6 million homes and be run by Evening Standard Television, bringing together award-winning journalism and up-to-the-minute news and Information on the capital.

McCann London will work to promote and carefully position the new channel to create the right buzz in the lead up to, and surrounding, the launch.

Commenting on the partnership, Tim Kirkman, COO, London Live, said: "We are very pleased to welcome McCann London on board to help launch London Live. They have demonstrated a clear understanding of our plan to deliver high-quality local TV news, Current affairs, Information and Entertainment for Londoners and we are looking forward to working together on the communications mix.”

Rob Doubal, Co-President and Chief Creative Officer at McCann London, said:  "We're thrilled to be helping the London Evening Standard with the launch of London Live.  It's a fantastic opportunity for us to work closely with the team at the Standard to create a new TV Channel with every promise of being as exciting and engaging as London itself."