MullenLowe Group UK
Mon, 14 Jul 2014 15:42:44 GMT
DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners.
The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White Chapple’, ‘Finsberry Park’ and ‘Tottenham’.
The campaign promotes the recent roll-out of Morrisons.com deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. Morrisons.com plans to extend to South London in 2015.
The ‘London’ campaign launches today in 96”/48”/6” sheet OOH sites across the capital.
DLKW Lowe has had a strong start to the year; the agency won Ofgem, Dementia Friends, the British Heart Foundation, Calor Gas and Lenovo; the creative department was bolstered by respected creative team James and Andy from M&C Saatchi and most recently by the appointment of creative directors Amber Casey and Lovisa Silburn and Ryan Self as Head of Design; and new high profile work for SEAT, thetrainline.com and government initiative Dementia Friends were met with extensive PR across national TV and press.
Morrisons ‘Up Your Street’
Client: Taj Sur, Morrisons Senior Local Marketing Manager
Agency: DLKW Lowe
ECD: Richard Denney, Dave Henderson
Creative Directors: Richard Denney, Tom Hudson
Creative Team: Richard Denney, Ben McCarthy, Seb Housden
Planner: James Dawkins
Account Team: Kirsteen Scoble, Shelley Khara, Adam Payne
Agency Producer: Gary Wallis
Designer: Ryan Self
Media Agency: MEC
Production Company: Trayler & Traylerview more - Creative
Categories: Supermarkets, Retail and RestaurantsMullenLowe Group UK, Mon, 14 Jul 2014 15:42:44 GMT