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London International Awards: Clemenger BBDO Melbourne Scores 3 Gold + 1 Silver in Health & Wellness and Pharmaceutical Awards

Awards and Events 112 Add to collection

Australia scores five Gold in total

London International Awards: Clemenger BBDO Melbourne Scores 3 Gold + 1 Silver in Health & Wellness and Pharmaceutical Awards
The London International Awards has today announced the winners of the first LIA Health & Wellness and Pharmaceutical awards.

In Health & Wellness Australia has picked up three Gold and one Bronze. Clemenger BBDO Melbourne leads the Australian agency pack with two Golds for TAC 'Meet Graham' via AIRBAG. Havas Sydney has picked up the other Gold in the category for Steve Waugh Foundation 'The Riderless Bike'. CHE Proximity has picked up a Bronze for Cochlear 'The Hearing Test In Disguise'.

In LIA's Health & Wellness Craft awards Australia takes home a Gold and a Silver, both awarded to Clemenger BBDO Melbourne for TAC 'Meet Graham' via AIRBAG.

In the Pharmaceutical medium CHE Proximity leads the agency pack with one Gold and one Silver for Cochlear 'The Hearing Test in Disguise'. McCann Health has picked up a Bronze for Metamucil 'Poo Romance'.

In the Pharmaceutical Craft category Sydney production company Filmgraphics leads the Aussie pack with a Silver and a Bronze for Parkinson's 'The Hold' via J. Walter Thompson Sydney. McCann Health has picked up two more Bronze awards for Metamucil 'Poo Romance'.

McCann Health India, Delhi, won the Grand LIA in both the Health & Wellness and Pharma competitions, with "The Immunity Charm" for The Afghanistan Ministry of Public Health, a child vaccination awareness campaign featuring a colored beaded bracelet. The winning entry was also awarded nine Gold, one Silver and one Bronze, garnering McCann Health India Health & Wellness Agency of the Year and Pharmaceutical Agency of the Year honors. McCann Health was also named Health & Wellness and Pharmaceutical Network of the Year.

Says jury president Jeremy Perrott, global chief creative officer of McCann Health: "'Immunity Charm' was the clear winner. The simplicity and emotional connection of a brilliant innovative idea using a cultural insight connected so many and saved the lives of even more. It worked brilliantly, crossing over from Health and its societal impact to Pharma, where it embraced doctors, connected patients and medicine with device and innovation."

The Grand LIA in Craft was awarded to Cossette, Toronto, for SickKids Foundation "SickKids Vs. Undeniable," a campaign that celebrated the fierce fighting spirit of ailing children and their families. The campaign also won seven Gold, one Silver and three Bronze.

Says Perrott: "'SickKids' stood heads above as an excellent piece that represented consistency of execution, highest standards and outstanding production values that lifted every element in this multi-film campaign."

Says Craft juror Laura Gregory, CEO/founder of Great Guns: "It was a blast of relief when we watched 'SickKids.' No embarrassing tear-jerking moments, no apologies, just raw, bleeding, defiant, fighting kids. It was a Grand LIA from the first viewing."
The 32nd Annual LIA judging was at Encore at Wynn Las Vegas, convening over a 10-day period.

A total of 98 LIA statues were awarded in LIA's inaugural Health & Wellness and Pharmaceutical competition. Three separate juries led by McCann's Perrott judged all entries. The Health & Wellness jury awarded 40 LIAs, the Pharmaceutical jury awarded 15 and the Health & Pharma Craft Jury awarded 43.

Says Perrott: "Once the industry sees the full body of work that won I'm sure there will be a sense of real understanding to what innovative creative thinking looks like. And from that work I believe many will be moved and inspired. Isn't that what we want great work to do?"

To view all the Winners and Finalists with media and full creative credits, visit
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Campaign Brief, Fri, 03 Nov 2017 01:40:40 GMT