In the Pharmaceutical medium CHE Proximity leads the agency pack with
one Gold and one Silver for Cochlear 'The Hearing Test in Disguise'.
McCann Health has picked up a Bronze for Metamucil 'Poo Romance'.
the Pharmaceutical Craft category Sydney production company
Filmgraphics leads the Aussie pack with a Silver and a Bronze for
Parkinson's 'The Hold' via J. Walter Thompson Sydney. McCann Health has
picked up two more Bronze awards for Metamucil 'Poo Romance'.
McCann Health India, Delhi, won the Grand LIA in both the Health &
Wellness and Pharma competitions, with "The Immunity Charm" for The
Afghanistan Ministry of Public Health, a child vaccination awareness
campaign featuring a colored beaded bracelet. The winning entry was also
awarded nine Gold, one Silver and one Bronze, garnering McCann Health
India Health & Wellness Agency of the Year and Pharmaceutical Agency
of the Year honors. McCann Health was also named Health & Wellness
and Pharmaceutical Network of the Year.
Says jury president
Jeremy Perrott, global chief creative officer of McCann Health:
"'Immunity Charm' was the clear winner. The simplicity and emotional
connection of a brilliant innovative idea using a cultural insight
connected so many and saved the lives of even more. It worked
brilliantly, crossing over from Health and its societal impact to
Pharma, where it embraced doctors, connected patients and medicine with
device and innovation."
The Grand LIA in Craft was awarded to
Cossette, Toronto, for SickKids Foundation "SickKids Vs. Undeniable," a
campaign that celebrated the fierce fighting spirit of ailing children
and their families. The campaign also won seven Gold, one Silver and
Says Perrott: "'SickKids' stood heads above as an
excellent piece that represented consistency of execution, highest
standards and outstanding production values that lifted every element in
this multi-film campaign."
Says Craft juror Laura Gregory,
CEO/founder of Great Guns: "It was a blast of relief when we watched
'SickKids.' No embarrassing tear-jerking moments, no apologies, just
raw, bleeding, defiant, fighting kids. It was a Grand LIA from the first
The 32nd Annual LIA judging was at Encore at Wynn Las Vegas, convening over a 10-day period.
total of 98 LIA statues were awarded in LIA's inaugural Health &
Wellness and Pharmaceutical competition. Three separate juries led by
McCann's Perrott judged all entries. The Health & Wellness jury
awarded 40 LIAs, the Pharmaceutical jury awarded 15 and the Health &
Pharma Craft Jury awarded 43.
Says Perrott: "Once the industry
sees the full body of work that won I'm sure there will be a sense of
real understanding to what innovative creative thinking looks like. And
from that work I believe many will be moved and inspired. Isn't that
what we want great work to do?"
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners