London International Awards 2021 Non-Traditional Shortlist Revealed

London International Awards (LIA) has announced the shortlist for Non-Traditional.

There are a total of 56 entries Shortlisted in Non-Traditional, representing eighteen countries. Sweden dominates with eight shortlisted entries, followed by Australia with seven while Canada, Colombia and The United States tie at five shortlisted entries each. 

The Non-Traditional jury led by Joe Sciarrotta, deputy chief creative officer, worldwide for Ogilvy has completed this round of judging. Joining Joe in the virtual judging room was Tobias Ahrens, managing director / chief creative officer, INGO, Hamburg; Dhaval Bhatt, partner / creative director, Rethink Canada, Toronto; Joaquin Cubria, partner / chief creative officer, GUT, Buenos Aires; Mike Felix, creative director, DDB Aotearoa New Zealand, Auckland; Natalie Lam, chief creative officer, Publicis Groupe APAC & MEA, Publicis Worldwide, Hong Kong; Dan Lucey, chief creative officer, Havas, New York; Becky McOwen-Banks, executive creative director, Vaynermedia London; Denise Rossetto, partner / chief creative officer, Broken Heart Love Affair, Toronto; Sam Shepherd, EVP, executive creative director, Leo Burnett Chicago and Vicky Wang, group creative director, Isobar China Group, Shanghai. Together they worked diligently to be sure that the best work was awarded.

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, please visit here. 

NON-TRADITIONAL SHORTLIST 2021 (by country):

ARGENTINA:

Wunderman Thompson Argentina, Buenos Aires

• Hellman´s & FAO “The Endless Recipe” in Corporate Image/Social Awareness
• Degree Deodorant “Degree Inclusive” in Cosmetics/Toiletries
• Aves song, launching Dante Spinetta. “Through Your Eyes” in Experiential

AUSTRALIA:

Ogilvy Australia, Sydney

• Merivale “Super Schooner” in Beverages - Alcoholic
• KFC “Secret Menu” in Creativity in Commerce
• KFC “Michelin Impossible” in Guerrilla Marketing

Saatchi & Saatchi Australia, Melbourne

• The Royal Australian Mint “Donation Dollar” in Corporate Image/Social Awareness
• The Royal Australian Mint “Donation Dollar” in Direct Marketing
• The Royal Australian Mint “Donation Dollar” in Guerrilla Marketing
• The Royal Australian Mint “Donation Dollar” in Public Service/NGO/Charities

CANADA:

DDB Canada, Toronto

• OBHS (Ontario Black History Society) “#BlackedOutHistory” in Direct Marketing

Leo Burnett, Toronto

• Robin Hood “Robin Hood Flour” in Foods

No Fixed Address, Toronto

• Little Caesar's “Naming Rights” in Best Use of Real Time Advertising

Zulu Alpha Kilo, Toronto

• Tough Turban “Tough Turban” in Automotive
• HomeEquity Bank  “#PauseToRemember: Team Legion” in Corporate Image/Social Awareness

COLOMBIA:

Leo Burnett Colombia, Bogotá

• Falabella.com “3362 Falabella.com” in Creativity in Commerce
• Aguila Beer “Half Fans” in Live Events - Beyond Advertising

Ogilvy Colombia, Bogotá

• Narcostore “NarcoStore” in Creativity in Commerce

Publicis Colombia, Bogotá

• NESCAFÉ Artesano “Coffee Stamp” in Direct Marketing

Wunderman Thompson, Bogotá

• Edina Energy “WaterLight” in Home Furnishings/Appliances

FRANCE:

McCann Paris, Paris

• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center  “The Bread Exam” in Health Care Services

Publicis Conseil, Paris

• Fondation de France “Bee_Influencer” in Use of Social Media

GERMANY:

INNOCEAN Worldwide Europe, Berlin

• DaHouse Audio “The Client Said No” in Business-to-Business

Sehsucht, Hamburg

• WWF “Eurythenes plasticus” in Public Service/NGO/Charities

Serviceplan Germany, Munich

• Piper Verlag “Criminal Reviews” in Media Promotion

ITALY:

Publicis Italy, Milan 

• Heineken  “Shutter Ads” in Beverages - Alcoholic
• Diesel  “Diesel Enjoy Before Returning” in Direct Marketing
• Barilla “Playlist Timer” in Zeitgeist
• Diesel  “Diesel Enjoy Before Returning” in Zeitgeist

MEXICO:

Ogilvy Mexico, Mexico City

• Cerveza Victoria “Victoria 1.8” in Beverages - Alcoholic

PAKISTAN:

Ogilvy Pakistan, Islamabad

• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness

PERU:

McCann, Lima

• Burger King “The Most Famous Griller In Peru” in Guerrilla Marketing

POLAND:

Ogilvy Poland, Warsaw

• LEGO “LEGO Green Instructions” in Recreation

SINGAPORE:

Ogilvy Singapore, Singapore

• RIT Foundation “Please Arrest Me” in Guerrilla Marketing

SPAIN:

DAVID, Madrid

• Burger King “Stevenage Challenge” in Experiential
• Burger King “Stevenage Challenge” in Direct Marketing
• Burger King “Stevenage Challenge” in Retail

SWEDEN:

NORD DDB, Stockholm

• Elgiganten Denmark  “The VAR Discount” in Creativity in Commerce
• Elgiganten Denmark  “The VAR Discount” in Electronics/Tech Equipment
• McDonald's “McDo” in Experiential
• McDonald's “McDo” in Guerrilla Marketing

Stendahls, Göteborg

• Göteborg Film Festival “The Isolated Cinema” in Entertainment
• Göteborg Film Festival “The Isolated Cinema” in Experiential
• Göteborg Film Festival “The Isolated Cinema” in Live Events - Beyond Advertising
• Göteborg Film Festival “The Isolated Cinema” in Zeitgeist

THAILAND:

Wunderman Thompson Thailand, Bangkok

• THAI Airways “Stay Home Mile Exchange” in Travel

THE NETHERLANDS:

Media.Monks, Hilversum

• Reporters Without Borders Germany “Minecraft - The Uncensored Library” in Education
• Reporters Without Borders Germany “Minecraft - The Uncensored Library” in Public Service/NGO/Charities

Ogilvy Social.Lab Amsterdam, Amsterdam

• Volvo Cars Nederland “Volvo LifeSaver” in Automotive

UNITED ARAB EMIRATES:

Memac Ogilvy Dubai, Dubai

• IKEA “Buy With Your Time” in Creative Use of Data
• IKEA “Buy With Your Time” in Retail

UNITED STATES:

Hungry Man Productions, Los Angeles

• Change the Ref - The Lost Class “David", "John” in Live Events - Beyond Advertising
• Change the Ref - The Lost Class “David", "John” in Zeitgeist

Ogilvy, Chicago

• Pledge “Trendiest Apartment” in Creative Use of Data

R/GA California, California

• Reddit “Superb Owl” in Best Use of Real Time Advertising

the community, Miami

• Oreo “The OREO Doomsday Vault” in Confections/Snacks

To find out more about LIA, visit here.