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London International Awards 2021 Evolution and Transformative Business Impact Shortlist Revealed

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The United States dominates with nine entries shortlisted

London International Awards 2021 Evolution and Transformative Business Impact Shortlist Revealed

London International Awards (LIA) has announced the shortlist for Evolution and Transformative Business Impact.

There are a total of 68 entries Shortlisted in Evolution. The United States dominates with nine entries shortlisted, followed by India with seven and Australia with six.

The Evolution jury led by Merlee Jayme, Chief Creative Officer of Dentsu International APAC / Chairmom of Dentsu Jayme Syfu reviewed and discussed the entries producing the shortlist for 2021. Joining Merlee in the virtual discussions were Khaled AlShehhi, Executive Director of New Media and Visual Production at UAE Government Media Office, Dubai; Martin Biela of MRM, Frankfurt; Ravi Deshpande of Whyness, Mumbai; Melissa Eccles of Amazon Studios, Culver City; Damien Eley of The Many, Los Angeles; Judy John of Edelman, Toronto; Valerie Madon of VMLY&R, Singapore; Tom Martin of Special Group, Sydney; Caitlin Robinson of Huge, Brooklyn; Jimmy Smith of Amusement Park Entertainment, Los Angeles; André Toledo of DAVID, Madrid and Lewis Tutssel of Facebook, London.


In Transformative Business Impact 28 entries Shortlisted. Colombia leads with five entries shortlisted and Australia and the United States tie with four shortlisted entries each.

The inaugural Transformative Business Impact jury led by Adrian Mills, Lead Partner for Creative Brand Advertising at Deloitte Digital discussed the entries that do not just recognize work that promotes solutions to customers; it recognizes the solutions themselves. Joining Adrian in this truly diverse jury were Libby Brockhoff of Odysseus Arms, Mill Valley; Till Eckel of Media.Monks, Berlin; Debbie Ellison of VMLY&R Commerce, London; Jamie Hall of co:collective, New York; Thomas Kolster of  Goodvertising, Copenhagen; Bob O'Leary of BNY Mellon, New York; Giovanni Rozo Rodriguez of  The Juju, Mexico City and Dominic Stallard of The XMakers, Singapore.

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist 

EVOLUTION SHORTLIST 2021 (by country):

ARGENTINA:

Wunderman Thompson Argentina, Buenos Aires

Degree Deodorant “Degree Inclusive” for Brand Action

Degree Deodorant “Degree Inclusive” for Product Innovation

Aves song, launching Dante Spinetta. “Through Your Eyes” for Technology Development


AUSTRALIA:

Ogilvy Australia, Melbourne

AAMI “Warning Spots” for Media Innovation


Saatchi & Saatchi Australia, Melbourne

Donation Dollar for Brand Action

Donation Dollar for Media Innovation

Donation Dollar for Product Innovation


Thinkerbell, Australia

B Honey “The Purple Hive Project” for Brand Action

B Honey “The Purple Hive Project” for Creative Technology


CANADA:

No Fixed Address, Toronto

SickKids Foundation “SickKids Airbnb” for Experiential

Canadian Centre for Child Protection “Happy Birthday, Twitter” for Social Media


Zulu Alpha Kilo, Toronto

Tough Turban for Brand Action


CHINA:

Ogilvy Beijing, Beijing

Huawei “5G Kung Fu Showdown” for Creative Technology

Huawei “5G Kung Fu Showdown” for Virtual Reality


COLOMBIA:

draftLine Colombia, Bogotá

Tienda Cerca “Tienda Cerca” for Brand Action

Tienda Cerca “Tienda Cerca” for Creativity in Commerce


Publicis Colombia, Bogotá

NESCAFÉ® Artesano “Coffee Stamp” for Experiential


Wunderman Thompson, Bogotá

Edina Energy “WaterLight” for Product Innovation


FRANCE:

McCann Paris, Paris

Spinneys - the Lebanese Breast Cancer Foundation - American University of Beirut Medical Center “The Bread Exam” for Media Innovation


Publicis Conseil, Paris

Renault “Electric Village” for Brand Action

Renault “Electric Village” for Experiential


GERMANY:

Sehsucht, Hamburg

WWF “Eurythenes plasticus” for Brand Action


Serviceplan Germany, Munich

German Child Protection Association “The Secret Sculpture” for Augmented Reality

LEGO Star Wars “Build With The Force” for Augmented Reality

Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Product Innovation

Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Technology Development


INDIA:

Cheil India, Gurugram

Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Brand Action

Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Creative Technology

Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Technology Development


DDB Mudra Group, Mumbai

Spotify “#PlayThis” for Media Innovation

Spotify “#PlayThis” for Social Media


Ogilvy India, Mumbai

Cadbury Celebrations “#NotJustACadburyAd” for Best Use of Real Time Advertising

Cadbury Celebrations “#NotJustACadburyAd” for Media Innovation


ITALY:

Publicis Italy, Milan 

Heineken  “Shutter Ads” for Media Innovation


JAPAN:

Dentsu Inc., Tokyo

Tuna Scope  / AI Tuna “Tuna Scope 2020” for Creative Technology

Tuna Scope / AI Tuna “Tuna Scope 2020” for Technology Development


Geometry Ogilvy Japan, Tokyo

IBM “Second Life” for Brand Action


KOREA:

Cheil Worldwide, Seoul

EMART “Safe Sale” for Experiential

EMART “Light Saver” for Product Innovation


Innocean Worldwide, Seoul

Hyundai Motor Group “Little Big e-Motion” for Experiential

Hyundai Motor Group “Little Big e-Motion” for Technology Development


PAKISTAN:

Ogilvy Pakistan, Islamabad

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Brand Action

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Technology Development


PERU:

Fahrenheit DDB, Lima

Andea Water “AWA” for Product Innovation


POLAND:

Ogilvy Poland, Warsaw

LEGO “LEGO Green Instructions” for Brand Action


SINGAPORE:

Ogilvy Singapore, Singapore

RIT Foundation “Please Arrest Me” for Social Media


SOUTH AFRICA:

Promise, Joahnnesburg

Castle Lite “Cold Tracker” for Best Use of Real Time Advertising

Castle Lite “Cold Tracker” for Media Innovation


SPAIN:

Cheil Spain, Madrid

Samsung “Tallk” for Creative Technology


DAVID, Madrid

Burger King “Stevenage Challenge” for Media Innovation

Burger King “Stevenage Challenge” for Social Media


Havas, Madrid

Santander “Fieeld” for Technology Development


SWEDEN:

NORD DDB, Stockholm 

Elgiganten Denmark  “The VAR Discount” for Best Use of Real Time Advertising

Elgiganten Denmark  “The VAR Discount” for Creativity in Commerce


THE NETHERLANDS:

Ogilvy | Social.Lab Amsterdam, Amsterdam

Volvo Cars Nederland  “Volvo LifeSaver” for Creative Technology


UNITED ARAB EMIRATES:

Havas Middle East, Dubai

adidas “Liquid Billboard” for Media Innovation


MullenLowe MENA, Dubai

Mobily “ProtectSet” for Product Innovation


UNITED KINGDOM:

The&Partnership London, London

Royal National Institute of Blind People “The Design for Everyone Campaign” for Brand Action


UNITED STATES:

Facebook, Menlo Park

WhatsApp  “Check It Before You Share It” for Product Innovation

WhatsApp  “Check It Before You Share It” for Social Media

WhatsApp  “Check It Before You Share It” for Technology Development


McCann Health, New York

Change The Ref “The Unfinished Votes” for Augmented Reality

Change The Ref “The Unfinished Votes” for Creative Technology

The CO2 Inhaler “The CO2 Inhaler” for Creative Technology

The CO2 Inhaler “The CO2 Inhaler” for Product Innovation

The CO2 Inhaler “The CO2 Inhaler” for Technology Development


R/GA California, San Francisco

Reddit “Superb Owl” for Media Innovation


URUGUAY:

The Electric Factory, Montevideo 

Toyota  “The Hy Project” for Technology Development


TRANSFORMATIVE BUSINESS IMPACT SHORTLIST 2021 (by country):

AUSTRALIA:

Saatchi & Saatchi Australia, Melbourne

Donation Dollar for Government and Community Design

Donation Dollar for Product Design

Donation Dollar for Purpose

Donation Dollar for Sustainable Government and Community


BRAZIL:

VMLY&R Brasil, São Paulo

CCWD “The Commitment” for Sustainable Government and Community


CANADA:

Zulu Alpha Kilo, Toronto

Tough Turban for Product Design


COLOMBIA:

draftLine Colombia, Bogotá

Tienda Cerca “Tienda Cerca” for Creative Operational Transformation


Leo Burnett Colombia, Bogotá

Falabella.com “3362 Falabella.com” for Creative Operational Transformation


Ogilvy Colombia, Bogotá

Mother Blanket for Sustainable Government and Community


Wunderman Thompson, Bogotá

Edina Energy “WaterLight” for Product Design

Edina Energy “WaterLight” for Sustainability


FRANCE:

Publicis Conseil, Paris

Renault “Electric Village” for Customer Experience


ITALY:

DDB Group Italy, Milan

IKEA Italy “The Drawing” for Government and Citizen Experience


JAPAN:

Dentsu Inc., Tokyo

Tuna Scope  / AI Tuna “Tuna Scope 2020” for Creative Operational Transformation


Geometry Ogilvy Japan, Tokyo

IBM “Second Life” for Customer Experience

IBM “Second Life” for Purpose


MEXICO:

Ogilvy Mexico, Mexico City

Cerveza Victoria “Victoria 1.8” for Creative Operational Transformation


PAKISTAN:

Ogilvy Pakistan, Islamabad

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Innovative Community Experience

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Purpose


PERU:

Fahrenheit DDB, Lima

Andea Water “AWA” for Product Design


Wunderman Thompson Peru, Lima

Scotiabank “Bank on Equality” for Sustainability


SWEDEN:

Prime Weber Shandwick, Stockholm

Felix “The Climate Store” for Sustainability


UNITED KINGDOM:

Edelman UK & Ireland, London

IKEA “Buy Back Friday” for Creative Operational Transformation

IKEA “Buy Back Friday” for Sustainability


UNITED STATES:

Facebook, Menlo Park

WhatsApp  “Check It Before You Share It” for Product Design

WhatsApp  “Check It Before You Share It” for Specific Sector Innovations


McCann Worldgroup, New York

Mastercard “True Name” for Customer Experience


R/GA Austin, Austin

Michaels “Made By You” for Customer Experience

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London International Awards - LIA, Fri, 15 Oct 2021 09:37:32 GMT