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London International Awards 2021 Digital and Social Media & Influencers Shortlists Revealed

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90 entries shortlisted in Digital with 43 Entries shortlisted in Social Media & Influencers

London International Awards 2021 Digital and Social Media & Influencers Shortlists Revealed

London International Awards (LIA) has announced the shortlists for Digital and Social Media & Influencers.

There are a total of 133 entries Shortlisted; 90 in Digital and 43 in Social Media & Influencers, representing thirty countries. The United States dominates with twenty-four shortlisted entries, followed by Canada with twelve and Autralia with ten shortlisted entries. 

This jury, presided over by Malcolm Poynton, global chief creative officer and president, creative for Cheil Worldwide, spent countless hours discussing the entries to be sure that the best work was awarded. Joining Malcolm in judging these media was PG Aditiya, Dentsu Webchutney, Bengaluru; Kirk Clyne, Art & Science, Toronto; Hilary Coate, Venables, Bell & Partners, San Francisco; Nopharit Dusadeedumkoeng, Wolf Bkk, Bangkok; Rob Engelsman, Annex88, New York; Aste Gutiérrez, Droga5, New York; Joanna Monteiro, Publicis, Toronto; Seb Royce, Gravity Road, London; Marjorieth Sanmartin, TBWA Germany, Düsseldorf; Simona  Suman, MRM Romania, Bucharest and Juan Pablo Valencia, FCB Artgroup, Istanbul.

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, click here. 

DIGITAL SHORTLIST 2021 (by country):

AUSTRALIA:

AIRBAG, Sydney

Tourism New Zealand “Play NZ” in Entertainment


Ogilvy Australia, Sydney

KFC Australia “Secret Menu” in Creativity in Commerce

KFC Australia “Secret Menu” in Retail

KFC Australia “Secret Menu” in Use of Social Media


TBWA\Sydney, Sydney

Tourism New Zealand  “Play NZ” in Travel


Thinkerbell Australia 

NRMA Insurance “Climate Warriors” in Branded Content

NRMA Insurance “Climate Warriors” in Gaming


BELGIUM:

mortierbrigade, Brussels

De Morgen Newspaper “Kaleidoscope” in Visual Design


Wunderman Thompson, Antwerp

Telenet “.Comdom” in Corporate Image/Social Awareness


BRAZIL:

Ogilvy Brasil, São Paulo

adidas do Brasil - Ultraboost 20 “Spot the Station” in Creative Use of Data

adidas do Brasil - Ultraboost 20 “Spot the Station” in Mobile Advertising


Oliver / U-Studio Brazil, São Paulo

Dove “The Real Beauty Of Motherhood” in Cosmetics/Toiletries


CANADA:

dentsu mcgarrybowen, Toronto

Dyslexia Canada “It's Hard To Read” in Microsites


TAXI Canada, Toronto

United Way “The #UNIGNORABLE Tower” in Augmented Reality

Covenant House Toronto “Shoppable Girls” in Public Service/ NGO/Charities


Weber Shandwick Canada, Toronto

Covenant House Toronto “Shoppable Girls” in Public Service/NGO/Charities


Zulu Alpha Kilo, Toronto

HomeEquity Bank  “#PauseToRemember: Team Legion” in Gaming


CHILE:

Inbrax, Santiago

Techo Latam “Settlements (Favelas)” in Corporate Image/Social Awareness


CHINA:

Amber China, Shanghai

Durex and VolvoXC40 “Safely Feel The Real World” in Animation/Motion Graphics


Cheil PengTai Beijing, Beijing

Samsung “The Cost of Bullying” in Gaming

Samsung “The Cost of Bullying” in Innovative Use of Digital


Ogilvy Shanghai, Shanghai

Illuma, Wyeth “Voice Doodler” in Branded Content

Illuma, Wyeth “Voice Doodler” in UI - User Interface & Navigation


Tencent, Shenzen

WeChat “Moonments” in Visual Design


COLOMBIA:

Commonwealth McCann, Bogotá

Chevrolet “Lost Roads” in Branded Content


draftLine Colombia, Bogotá

Tienda Cerca “Tienda Cerca” in Business-to-Business

Tienda Cerca “Tienda Cerca” in Creativity in Commerce

Tienda Cerca “Tienda Cerca” in Retail


DENMARK:

&Co. / NoA, Copenhagen

Danish Road Safety Council  “Helmet Has Always Been A Good Idea” in Viral

Danish Road Safety Council  “Helmet Has Always Been A Good Idea” in Weird Wonderful Work


FRANCE:

Herezie, Paris

Amazon Prime Video “Cités” in Media Promotion

Amazon Prime Video “Cités” in Use of Social Media


Publicis Conseil, Paris

Fondation de France “Bee_Influencer” in Illustration



GERMANY:

fischerAppelt / Philipp und Keuntje, Hamburg

Violence Against Women “#UNHATEWOMEN” in Viral


Sehsucht, Hamburg

WWF “Eurythenes plasticus” in Corporate Image/Social Awareness

WWF “Eurythenes plasticus” in Public Service/NGO/Charities


Serviceplan Germany, Munich

German Child Protection Association “The Secret Sculpture” in Augmented Reality

METER Group “Meltdown Flags” in Creative Use of Data

METER Group “Meltdown Flags” in Image Design


HONG KONG:

McCann Worldgroup, Hong Kong

Cigna “Stress Portraits” in Illustration


INDIA:

Cheil India, Gurugram

Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” in Apps

Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” in Innovative Use of Digital


DDB Mudra Group, Mumbai

Stayfree “It's Just A Period” in Cosmetics/Toiletries


Ogilvy India, Mumbai

Dove “Stop The Beauty Test” in Corporate Image/Social Awareness

Dove “Stop The Beauty Test” in Cosmetics/Toiletries


ITALY:

Publicis Italy, Milan 

Diesel  “Enjoy Before Returning” in Creativity in Commerce

Diesel  “Enjoy Before Returning” in Zeitgeist


JAPAN:

Dentsu Craft Tokyo, Tokyo

YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Art Direction

YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Innovative Use of Digital


Dentsu Inc., Tokyo

Tuna Scope / AI Tuna “Tuna Scope 2020” in Apps

Tuna Scope / AI Tuna “Tuna Scope 2020” in Creative Use of Data

Tuna Scope / AI Tuna “Tuna Scope 2020” in Foods


Geometry Ogilvy Japan, Tokyo

IBM “Second Life” in Creative Use of Data


KOREA:

Cheil Worldwide, Seoul

Samsung Mobile “Galaxy Graffiti” in UX - User Experience


PAKISTAN:

Ogilvy Pakistan, Islamabad

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Apps

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness


PHILIPPINES:

GIGIL, Manila

RC Cola “Family” in Viral


ROMANIA:

MRM Romania, Bucharest

ROM Buzz “Sponsor of Cancelled Events” in Confections/Snacks


RUSSIA:

RT Creative Lab, Moscow

RT “Lessons of Auschwitz: VR tribute by school students” in Virtual Reality


SINGAPORE:

Method and Madness, Singapore

Greenpeace UK “Wasteminster - A Downing Street Disaster” in Animation/Motion Graphics


SPAIN:

Cheil Spain, Madrid

Samsung “Tallk” in Corporate Image/Social Awareness

Samsung “Tallk” in Innovative Use of Digital

Samsung “Tallk” in UX - User Experience


DAVID, Madrid

Burger King “Stevenage Challenge” in Gaming

Burger King “Stevenage Challenge” in Retail


SWEDEN:

NORD DDB, Stockholm

McDonald's “McDo” in Weird Wonderful Work

McDonald's “McDo” in Zeitgeist


THAILAND:

Wolf Bangkok, Bangkok

Central Midnight Sale “Shop Unfriend” in Weird Wonderful Work


Wunderman Thompson Thailand, Bangkok

THAI Airways “Stay Home Mile Exchange” in Apps

THAI Airways “Stay Home Mile Exchange” in Travel


THE NETHERLANDS:

Media.Monks, Hilversum

Reporters Without Borders Germany “The Uncensored Library” in Education

Reporters Without Borders Germany “The Uncensored Library” in Gaming

Reporters Without Borders Germany “The Uncensored Library” in Innovative Use of Digital

Reporters Without Borders Germany “The Uncensored Library” in Public Service/NGO/Charities

Canon “Long Live Love” in Virtual Reality


UNITED ARAB EMIRATES:

M&C Saatchi UAE, Dubai

Pizza Hut “Offline Hour” in Mobile Advertising


Memac Ogilvy Dubai, Dubai

IKEA “Buy With Your Time” in Creative Use of Data

IKEA “Buy With Your Time” in Retail


MullenLowe MENA, Dubai

Mobily “ProtectSet” in Gaming


UNITED KINGDOM:

Whitespace (An Isobar Company - Dentsu), Edinburgh

VisitScotland “Scotland At Night” in Weird Wonderful Work


UNITED STATES:

Facebook, Menlo Park

WhatsApp  “Disappearing Message” in Music/Sound Design


GSD&M, Austin

Popeyes Chicken Sandwich “#ChickenWars” in Use of Social Media

Popeyes Chicken Sandwich “#ChickenWars” in Viral


Leo Burnett Chicago, Chicago

Coors Light  “Clone Machine” in Zeitgeist


McCann Health, New York 

Change the Ref “The Unfinished Votes” in Innovative Use of Digital

Change the Ref “The Unfinished Votes” in Public Service/NGO/Charities


Ogilvy, Chicago

Chicago Fire Department Foundation “The Fire Escape” in Virtual Reality


R/GA, New York

Verizon “Fortnite Stadium” in Gaming


the community, Miami

Oreo “The OREO Doomsday Vault” in Confections/Snacks

Oreo “The OREO Doomsday Vault” in Use of Social Media


SOCIAL MEDIA & INFLUENCERS SHORTLIST 2021 (by country):

AUSTRALIA:

AIRBAG, Sydney

Tourism New Zealand “Play NZ” in Creative Direction

Tourism New Zealand “Play NZ” in Live Stream

Tourism New Zealand “Play NZ” in Visual Effects


CANADA:

Juniper Park\TBWA, Toronto

Canadian Women's Foundation  “Signal For Help” in Social Media Post


TAXI Canada, Toronto

Canadian Women's Foundation “Smells Like Inequality” in Social Media Post


Weber Shandwick Canada, Toronto

Covenant House Toronto “Shoppable Girls” in PSA

Covenant House Toronto “Shoppable Girls” in Use of Instagram


Zulu Alpha Kilo, Toronto

HomeEquity Bank  “Catch The Scam” in Banking/Financial 

HomeEquity Bank  “#PauseToRemember: Team Legion” in Live Stream

SingleCut Notes IPA “Notes IPA” in Use of Snapchat


FRANCE:

Havas Sports & Entertainment, Puteaux

Association L'Enfant Bleu “Undercover Avatar” in Innovative Use of Social


Herezie, Paris

Amazon Prime Video “Cités” in Use of TikTok


McCann Paris, Paris

Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center  “The Bread Exam” in Healthcare

Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Innovative Use of Social


GERMANY:

Serviceplan Germany, Munich

Xbox “Xbox Equality Controller” in Gaming & Technology

Xbox “Xbox Equality Controller” in Unboxing


GREECE:

Ogilvy Greece, Athens

IKEA “#BernieSanders - Get the Look” in Best Use of Real Time Advertising

IKEA “#BernieSanders - Get the Look” in Social Media Post


INDIA:

Ogilvy India, Mumbai

Dove “Stop The Beauty Test” in Beauty

Dove “Stop The Beauty Test” in PSA


ITALY:

Publicis Italy, Milan 

Diesel  “Enjoy Before Returning” in Zeitgeist


NORWAY:

POL, Oslo

Audi e-tron “Don't Hate. Imitate. The Super Bowl Clapback” in Best Use of Real Time Advertising


PERU:

McCann, Lima

Burger King “The Most Famous Griller In Peru” in Innovative Use of Social


ROMANIA:

MRM Romania, Bucharest

KFC “Killer Discounts” in Live Stream


SPAIN:

DAVID, Madrid

Burger King “Stevenage Challenge” in Gaming & Technology

Burger King “Stevenage Challenge” in Innovative Use of Social

Burger King “Stevenage Challenge” in Zeitgeist


UNITED ARAB EMIRATES:

VMLY&R, Dubai

General Mills “The Kitchen is For Everyone” in Tone of Voice


UNITED KINGDOM:

McCann Manchester, Manchester

#FreeCuthbert in Use of Twitter


UNITED STATES:

Amazon, Seattle

Amazon “Kevin Hart vs Michael B. Jordan” in Tone of Voice


Barbarian, New York

Mucinex “Mucinex Sickwear” in Live Stream


GSD&M, Austin

Popeyes Chicken Sandwich “#ChickenWars” in Best Use of Real Time Advertising


Havas Chicago, Chicago

City of Chicago “Stay Home, Save Lives” in Politics

City of Chicago “Stay Home, Save Lives” in PSA


Leo Burnett Chicago, Chicago

Coors Light  “Clone Machine” in Zeitgeist


McCann Health, New York

Change The Ref “The Unfinished Votes” in Production Design

Change The Ref “The Unfinished Votes” in PSA


R/GA, New York

Ally Financial “r/Bank” in Banking/Financial


VMLY&R, Kansas City

Wendy's “Super Wendy's World” in Gaming & Technology

Wendy's “Wendy's. Now That You Mention Us.” in Innovative Use of Social

Wendy's “Wendy's. Now That You Mention Us.” in Tone of Voice

Wendy's “Spicy Profile Pics” in Use of Twitter


VMLY&R, New York 

Pepperidge Farm Milano “#bestdressedcookies” in Best Use of Real Time Advertising

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London International Awards - LIA, Thu, 28 Oct 2021 09:01:59 GMT