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London International Awards 2021 Branded Entertainment and Music & Sound Shortlists Revealed

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Winners for all media will be announced on 17th November

London International Awards 2021 Branded Entertainment and Music & Sound Shortlists Revealed

London International Awards (LIA) has announced the shortlist for Branded Entertainment and Music & Sound.

There are a total of 76 entries Shortlisted in Branded Entertainment representing 23 countries. The United States dominates with 19 entries shortlisted, followed by China and Germany tied with eight shortlisted entries each.  

The Branded Entertainment jury was led by Keith Cartwright Founder and CCO of Cartwright, Venice, CA. Joining Keith for the long hours of virtual judging were Perry Fair, McCann New York; Sherina Florence, 72andSunny, Brooklyn; Holly Fraser, WeTransfer and WePresent, Amsterdam; Armin Jochum, thjnk, Hamburg; Linda Knight, Observatory, Los Angeles; Sascha Kuntze, BBH Singapore; Natasha Romariz Maasri, Leo Burnett, Beirut; Joel Simon, JSM Music, New York and Patrícia Weiss, ASAS.br.com / BCMA – Branded Content Marketing Association, São Paulo.

In Music & Sound the Jury shortlisted 71 entries. The United Kingdom leads the tally with 27 entries shortlisted followed by the United States with 18 and Brazil with five shortlisted entries.

The Music & Sound jury was led by Jennifer Hills, SVP, Strategic Marketing & Partnerships, Universal Music, London. Joining Jennifer were Jérôme Alquier, The, Paris; Sam Ashwell, 750mph, London; Tamon Fujimi, MassiveMusic, Tokyo; Kelly McCluskey, Grayson Music Group, Toronto; Gloria Pitagorsky, Heard City, New York; Aaron Reynolds, Wave Studios, New York; Lucas Sfair, CANJA Audio Culture Brazil; Alec Stern, DDB, Chicago; Kate Urcioli, Heavy Duty Projects, New York; Diederik van Middelkoop, Amp.Amsterdam // The Sonic Branding Company, Amsterdam

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, click here

BRANDED ENTERTAINMENT SHORTLIST 2021 (by country):

AUSTRALIA:

Special Group Australia 

Uber Eats “Uber Eats No Repeats” in Best Use of Real Time Advertising


TBWA, Sydney

Tourism New Zealand “Play NZ” in Experiential/Live Events


VMLY&R Melbourne, Melbourne

Monash University  “A Future Without Change” in Experiential/Live Events


BRAZIL:

WMcCann, Rio de Janeiro

Coca-Cola “Black Santa” in Zeitgeist


Wunderman Thompson, São Paulo

United Nations “Inertia City” in Scripted Short Film


CANADA:

Zulu Alpha Kilo, Toronto

Amazon Rainforest Conservancy “The Rainforest Fire Channel” in Taped or Live TV Event


CHINA:

Cheil PengTai Beijing, Beijing

Samsung “The Cost of Bullying” in Games

Samsung “The Cost of Bullying” in Social Awareness


Ogilvy Beijing, Beijing

Huawei “5G Kung Fu Showdown” in Virtual Reality


Ogilvy Shanghai, Shanghai

Illuma, Wyeth “Voice Doodler” in Entertainment Audio

Illuma, Wyeth “Voice Doodler” in Zeitgeist


TBWA\China, Shanghai

BMW China “Bayier's Spring Festival” in Branded IP

BMW China “Bayier's Spring Festival” in Scripted Short Film


Tencent, Shenzhen

United Nations - 2030 SDGs “The Penguin and The Whale” in Social Awareness


COLOMBIA:

Commonwealth McCann, Bogota

Chevrolet “Lost Roads” in Documentary Feature Film


DDB Worldwide Colombia, Bogotá

Claro “Walk With Me” in Zeitgeist


DENMARK:

&Co. / NoA, Copenhagen

SAS - Scandinavian Airlines System “What is Truly Scandinavian?” in Zeitgeist


ECUADOR:

MullenLowe Delta, Quito

Banco Pichincha “Unseen Players” in Best Use of Real Time Advertising

Banco Pichincha “Unseen Players” in Experiential/Live Events


FRANCE:

Herezie, Paris

Amazon Prime Video “Cités” in Online Series


Publicis Conseil, Paris

Renault “Electric Village” in Experiential/Live Events

Renault “Electric Village” in Reality/Unscripted/Alternative TV Show


GERMANY:

fischerAppelt / Philipp und Keuntje, Hamburg

United4Rescue - Human Rights “Drowned Requiem” in Social Awareness

United4Rescue - Human Rights “Drowned Requiem” in Zeitgeist

Violence Against Women “#UNHATEWOMEN” in Social Awareness

Violence Against Women “#UNHATEWOMEN” in Zeitgeist


INNOCEAN Worldwide Europe, Berlin

DaHouse Audio “The Client Said No” in Entertainment Audio


Kolle Rebbe, Hamburg

Warner Music Central Europe “Hell-P” in Entertainment Audio


Sehsucht, Hamburg

WWF “Eurythenes plasticus” in Social Awareness


Serviceplan Germany, Munich

LEGO Star Wars “Build With The Force” in Augmented Reality


ITALY:

Alkemy, Milan

Barilla “CareBonara” in Scripted Short Film


Publicis Italy, Milan 

Barilla “Playlist Timer” in Entertainment Audio


JAPAN:

Dentsu Inc., Tokyo

Chicken Ramen Akuma no Kimura “Stress-inducing Timer” in Scripted Feature Film


KOREA:

Innocean Worldwide, Seoul 

Hyundai Card “Believe it or Not” in Scripted Short Film


LEBANON:

Leo Burnett Beirut, Beirut

ABAAD Resource Center for Gender Equality “#SafetyForSafekeepers - Baklava Got Legs” in Social Awareness


POLAND:

Ogilvy Poland, Warsaw

LEGO “LEGO Green Instructions” in Multi-Channel Storytelling


RUSSIA:

Daddy's Film, Moscow

Sansara “We Will Become Better” in Music Videos


SINGAPORE:

Edelman Singapore, Singapore

Causes for Animals Singapore “The Perfect Voiceovers” in Social Awareness


Ogilvy Singapore, Singapore

Furry’s Kitchen “Food Influencers Tasting Dog Food” in Experiential/Live Events

National Crime Prevention Council “Prince Charming” in Scripted Short Film

RIT Foundation “Please Arrest Me” in Documentary Short Film

RIT Foundation “Please Arrest Me” in Social Awareness

Simon Community Northern Ireland “Homeless ASMR” in Social Awareness


SPAIN:

DAVID, Madrid

Burger King “Stevenage Challenge” in Games


SWEDEN:

NORD DDB, Stockholm

Elgiganten Denmark  “The VAR Discount” in Best Use of Real Time Advertising

Elgiganten Denmark  “The VAR Discount” in Sponsored Commercial

Elgiganten Denmark  “The VAR Discount” in Zeitgeist


SWITZERLAND:

DocMorris, Heerlen

DocMorris  “Take Care” in Online Episode/Special


TAIWAN:

ADK Taiwan, Taipei

Uni Noodle “You Are How You Slurp” in Online Series


THAILAND:

GREYnJ UNITED, Bangkok

Kulov Vodka “6 Takes Of Drama” in Scripted Short Film

Pantene “A Scripted Life” in Documentary Short Film


Ogilvy Group Thailand, Bangkok

Tourism Authority of Thailand x YGGDRAZIL “Home Sweet Home Episode 2” in Games

Tourism Authority of Thailand x YGGDRAZIL “Home Sweet Home Episode 2” in Zeitgeist


Wolf Bangkok, Bangkok

Central Midnight Sale “Shop Unfriend” in Scripted Short Film


THE NETHERLANDS:

Media.Monks, Hilversum

Canon “Long Live Love” in Virtual Reality

Reporters Without Borders Germany “Minecraft - The Uncensored Library” in Games

Reporters Without Borders Germany “Minecraft - The Uncensored Library” in Social Awareness


UNITED STATES:

BBH Entertainment (BBH USA), Los Angeles

Samsung Galaxy S21 Ultra 5G “Exposure: A co-created mobile photography competition format on Hulu” in Multi-Channel Storytelling

Samsung Galaxy S21 Ultra 5G “Exposure: A co-created mobile photography competition format on Hulu” in Reality/Unscripted/Alternative TV Series


Courageous Studios, New York

P&G “They Will See You” in Documentary Short Film


Digitas, Chicago

KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Documentary Short Film

KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Social Awareness


Facebook, Menlo Park

WhatsApp  “Carnival - It's Between You” in Documentary Short Film

WhatsApp  “Carnival - It's Between You” in Scripted Short Film

WhatsApp  “Carnival - It's Between You” in Zeitgeist


FRED & FARID New York, New York

Rémy Martin 1738 Accord Royal “Team Up For Excellence - The Film” in Scripted Short Film


Hungry Man Productions, Los Angeles

H&M “Role Models” in Documentary Short Film

Mastercard “True Name” in Social Awareness


Observatory, Los Angeles

Netflix is a Joke + Ben & Jerry's Punch Line “The Punch Line Hotline” in Entertainment Audio

Nike “The Day Sports Stood Still” in Documentary Feature Film


R/GA, New York

Verizon “Fortnite Stadium” in Experiential/Live Events


SATURDAY MORNING, Los Angeles

Procter & Gamble “The Look” in Social Awareness


Tool of NA, Santa Monica

Compton Cowboys “Keiara” in Documentary Short Film

Pizza Hut “WebAR PAC-MAN® Box” in Augmented Reality


VMLY&R, Kansas City

Wendy's “Feast of Legends” in Games

Wendy's “Super Wendy's World” in Games


MUSIC & SOUND SHORTLIST 2021 (by country):

AUSTRALIA:

Rumble Studios, Sydney

NRMA “Sloways” in Sound Design


Sonar Music, Sydney

Hyundai “Santa Fe” in Music Adaptation - Song


Squeak E. Clean Studios, Sydney

Aware Super “Aware Super Brand TVC” in Sound Design


BELGIUM:

BBDO Belgium, Brussels

Lidl Belgium “Sounds Horrible” in Sound Design


BRAZIL:

CANJA Audio Culture, Curitiba

Fala Mulher “2breakthesilence” in Music Original - Score

Horizon “Down & Out Kidney” in Music Original - Score

The Grammys Recording Academy “Behind the Record - Records of Credit” in Music Original - Score


DaHouse Audio 

Climate Reality Brasil  “Refugee Tree” in Experiential Use of Music & Sound

Climate Reality Brasil  “Refugee Tree” in Music Original - Score


CANADA:

Grayson Music, Toronto

Tim Hortons “Snowpeople” in Music Adaptation - Instrumental


Vapor Music, Toronto

Kruger  “Unapologetically Human” in Use of Licensed Music


CHILE:

Wunderman Thompson, Santiago

WWF “Nature Is Calling For Help” in Sound Design


FINLAND:

Bob the Robot, Helsinki

Saarioinen “A Classic You Can Count On” in Music Adaptation - Instrumental

Saarioinen “A Classic You Can Count On” in Sound Design


FRANCE:

Havas Paris, Puteaux

KFC “KFCinema” in Sound Design


GERMANY:

fischerAppelt / Philipp und Keuntje, Hamburg

United4Rescue - Human Rights “Drowned Requiem” in Experiential Use of Music & Sound

United4Rescue - Human Rights “Drowned Requiem” in Music Adaptation - Instrumental


Fork Unstable Media, Hamburg

RonaFlair® Functional Fillers “Microplastic Journey” in Sound Mixing/Editing


German Wahnsinn, Hamburg

ADAM a Specialist Provider of Air Hygiene Safety “A New Sound For Air” in Audio Branding


ITALY:

Indiana Production SPA, Milan

Coordown “The Hiring Chain” in Music Original - Song


RUSSIA:

RT Creative Lab, Moscow

RT “Lessons of Auschwitz: VR Tribute By School Students” in Music Original - Score


SINGAPORE:

Ogilvy Singapore, Singapore

Simon Community Northern Ireland “Homeless ASMR” in Experiential Use of Music & Sound


THE NETHERLANDS:

Sizzer, Amsterdam

Diesel “Francesca” in Music Adaptation - Song

Diesel  “Diesel Enjoy Before Returning” in Music Original - Song

Mercedes Benz “Sustainability” in Music Adaptation - Song


TURKEY:

Havas Turkey, İstanbul

Finish “Birds Will be Back” in Experiential Use of Music & Sound


UNITED KINGDOM:

750mph, London

Burberry “Festive” in Sound Design

Libresse “#wombstories” in Sound Design

Libresse “#wombstories” in Sound Mixing/Editing

Abbott FreeStyle Libre  “Now You Know” in Sound Design

Eurosport  “Tokyo 2020 Olympic Games” in Sound Design

Eurosport  “Tokyo 2020 Olympic Games” in Sound Mixing/Editing


Anné Kulonen, London

Leica “Like the Night” in Music Original - Score


Factory, London

BT Sport  “Hope United” in Sound Design

Medecins Du Monde “We Don't Care” in Sound Design

Channel 4 Paralympics “Super. Human.” in Sound Mixing/Editing

Hey Girls “Seeing Red” in Sound Mixing/Editing

Green & Blacks “Made of Nature” in Use of Licensed Music


Factory and SIREN, London

BBC Sounds  “The Power of Sounds” in Sound Mixing/Editing


Grand Central Recording Studios, London

Nike “Helden” in Music Adaptation - Song

Nike “You Can't Stop Us - Victory Swim” in Sound Design

Nike “You Can't Stop Us - Victory Swim” in Sound Mixing/Editing


KOM (Kay-Oskwarek Music), Manchester

Nike  “You Can't Stop Us - Victory Swim” in Music Original - Score


Lucky Generals, London

Amazon “The Show Must Go On” in Music Adaptation - Instrumental

Co-Op “Round Are Way” in Music Adaptation - Song


Machine, London

Watch Dogs: Legion “Tipping Point Cinematic Trailer” in Sound Design


Native Music, London

Ovarian Cancer Action “I Will Survive” in Music Adaptation - Song

Viagra Connect “Love Story” in Use of Licensed Music


PG One, London

Pampers “Pampers Preemies Special Care” in Use of Licensed Music


String and Tins, London

Just Eat “Did Somebody Say Just Eat featuring Snoop Dogg” in Music Original - Song

Oculus “First Steps” in Sound Design


Twenty Below Music, London

Burberry “Festive” in Music Adaptation - Song

HP “Orchestra” in Music Original - Score


UNITED STATES:

21GRAMS, New York

Greenwich Biosciences “Unspoken Symphony” in Experiential Use of Music & Sound


Barking Owl, Los Angeles

Lululemon “The Selfish Giant Anthem” in Music Original - Score

Lululemon “The Selfish Giant Anthem” in Sound Mixing/Editing


Carmichael Lynch, Minneapolis

Bush's Beans “Bean Song” in Music Original - Song


dentsumcgarrybowen, New York

Burt’s Bees “For Lips, With Love” in Use of Licensed Music


Facebook, Menlo Park

WhatsApp “Dark Mode” in Music Adaptation - Song

WhatsApp “Carnival - It's Between You” in Music Original - Score

WhatsApp “Carnival - It's Between You” in Sound Mixing/Editing

WhatsApp “Sunbeams” in Use of Licensed Music


FRED & FARID New York, New York

Rémy Martin 1738 Accord Royal “Team Up For Excellence - The Film” in Music Original - Score


Heard City, New York

Beats By Dre “You Love Me” in Music Original - Score


JSM Music, New York

Sandy Hook Promise “Back-to-School Essentials” in Music Original - Score


RPA Advertising, Santa Monica

Los Angeles LGBT Center “What's Love?” in Music Adaptation - Song


Wave Studios NY, New York

New York Times “Life Needs Truth” in Sound Design

Lobos 1707 “Build a Bigger Table - Anthem Film” in Sound Mixing/Editing

New York Times “Life Needs Truth” in Sound Mixing/Editing

New York Times “Life Needs Truth” in Use of Licensed Music


Yessian Music, Detroit

Sony “Sound Bar” in Sound Design

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London International Awards - LIA, Thu, 21 Oct 2021 10:41:51 GMT