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London International Awards 2021 Ambient & Activation | Print | Poster | Billboard Shortlists Revealed

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Winners for all media will be announced on 17th November

London International Awards 2021 Ambient & Activation | Print | Poster | Billboard Shortlists Revealed

London International Awards (LIA) has announced the shortlists for Ambient & Activation | Print | Poster | Billboard.

There are a total of 134 entries Shortlisted; 52 entries in Ambient & Activation, 27 in Billboard, 21 in Poster and 34 in Print, representing twenty-five countries. Germany dominates with 23 shortlisted entries, followed by the United Kingdom with 22 and France with 17 shortlisted entries. 

This jury, presided over by Bruno Bertelli, Chief Creative Officer of Publicis Groupe Italy & Global Chief Creative Officer of Publicis Worldwide, spent countless hours discussing the entries to be sure that the best work was awarded. Joining Bruno in the virtual judging room were Susana Albuquerque, Uzina, Lisboa; Wilson Ang, Cheil, Hong Kong; Evgenia Arabkina, Serviceplan Russia, Moscow; Baris Gencel, China's Lunar Exploration Program, Shanghai; Oren Meir, Addict Israel, Haifa; Tomás Ostiglia, LolaMullenlowe, Madrid; Carolina Saraiva, Walt Disney World, Los Angeles and Götz Ulmer, McCann Worldgroup Germany, Frankfurt.

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, click here. 

AMBIENT & ACTIVATION SHORTLIST 2021 (by country):

AUSTRALIA:

Saatchi & Saatchi Australia, Melbourne

The Royal Australian Mint “Donation Dollar” in Direct Marketing - Consumer

The Royal Australian Mint “Donation Dollar” in Public Service /NGO/ Charities


VMLY&R Melbourne, Melbourne

Monash University “A Future Without Change” in Education


BRAZIL:

BETC São Paulo, São Paulo

HERSHEY’S Brasil - HerShe  "@loleland" , "@affnana", "@yzalu", "@brunamendez", "@euliricas", "@luizamussnich” in Confections/Snacks


Ogilvy Brasil, São Paulo

adidas do Brasil - Flamengo's jersey  “Jesus our Supporter” in Apparel


CANADA:

lg2, Québec

Société de l'assurance automobile du Québec “Living Radars” in Public Service/NGO/Charities


COLOMBIA:

Ogilvy Colombia, Bogotá

Mother Blanket “Mother Blanket” in Direct Marketing - Consumer


Publicis Colombia, Bogotá

NESCAFÉ® Artesano “Coffee Stamp” in Direct Marketing - Consumer


FRANCE:

BETC Paris, Paris

Auberge des Migrants “Migrants on Amazon” in Creativity in Commerce

Lacoste “Give For Good” in Creativity in Commerce

Droit de Regard “The Eye Opening Test” in Direct Marketing - Consumer

Lacoste “Give For Good” in Direct Marketing - Consumer

Droit de Regard “The Eye Opening Test” in Health Care Services


Marcel, Paris

Heetch “Uber Heetch” in Direct Marketing - Consumer


Publicis Conseil, Paris

Renault “Electric Village” in Automotive

Renault “Electric Village” in Direct Marketing - Consumer


Rosapark, Paris

Innocence In Danger “Just a Wall” in Public Service/NGO/Charities


Serviceplan France, Paris

Règles Élémentaires “Invisible Women” in Public Service/NGO/Charities


GERMANY:

Sehsucht, Hamburg

WWF “Eurythenes plasticus” in Corporate Image/Social Awareness

WWF “Eurythenes plasticus” in Direct Marketing - Consumer

WWF “Eurythenes plasticus” in Public Service/NGO/Charities


Serviceplan Germany, Munich

Mountain Vision “The Last Day Pass” in Travel


INDIA:

VMLY&R Commerce, Mumbai

Lifebuoy “Hackwashing” in Cosmetics/Toiletries


ITALY:

Publicis Italy, Milan

Heineken “Shutter Ads” in Beverages - Alcoholic

Diesel “Enjoy Before Returning” in Direct Marketing - Consumer

Diesel “Enjoy Before Returning” in Zeitgeist


MEXICO:

Ogilvy Mexico, Mexico City

Cerveza Victoria “Victoria 1.8” in Creativity in Commerce


PAKISTAN:

Ogilvy Pakistan, Islamabad

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Direct Marketing - Consumer

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Electronics/Tech Equipment


PERU:

McCann, Lima

League Against Cancer “If You're Outdoors, You Need to Protect Yourself” in Public Service/NGO/Charities


PHILIPPINES:

Leo Burnett Group Manila, Makati

McDonald's “McClassroom” in Retail


POLAND:

Ogilvy Poland, Warsaw

LEGO “LEGO Green Instructions” in Education

LEGO “LEGO Green Instructions” in Zeitgeist


PORTUGAL:

FCB Lisbon, Lisbon

TUR4all “Wheelchange Tours” in Travel


SINGAPORE:

Ogilvy Singapore, Singapore

RIT Foundation “Please Arrest Me” in Public Service/NGO/Charities


SWEDEN:

NORD DDB, Stockholm

Elgiganten Denmark “The VAR Discount” in Creativity in Commerce


Stendahls, Göteborg

Göteborg Film Festival “The Isolated Cinema” in Entertainment

Göteborg Film Festival “The Isolated Cinema” in Zeitgeist


SWITZERLAND:

Havas Village Geneva, Geneva

CANAL+ “Waiting Wins” in Direct Marketing - Consumer


TAIWAN:

Ogilvy Taiwan, Taipei

Vogue “Uni-Form” in Zeitgeist


UNITED ARAB EMIRATES:

Havas Middle East, Dubai

adidas “Liquid Billboard” in Apparel

adidas “Liquid Billboard” in Direct Marketing - Consumer


Memac Ogilvy Dubai, Dubai

IKEA “Buy With Your Time” in Creative Use of Data

IKEA “Buy With Your Time” in Retail


MullenLowe MENA FZ, Dubai

UAE Government Media Office “Double Moon” in Public Service/NGO/Charities


UNITED KINGDOM:

Havas London, London

Nubian Jak Community Trust “Black Plaque Project” in Corporate Image/Social Awareness

Nubian Jak Community Trust “Black Plaque Project” in Direct Marketing - Consumer

Nubian Jak Community Trust “Black Plaque Project” in Public Service/NGO/Charities

Nubian Jak Community Trust “Black Plaque Project” in Zeitgeist


UNITED STATES:

the community, Miami

Oreo “The OREO Doomsday Vault” in Confections/Snacks


VMLY&R, New York 

Dell Technologies “Unseen Ballet” in Corporate Image/Social Awareness


BILLBOARD SHORTLIST 2021 (by country):

FRANCE:

BETC Paris, Paris

13e Rue “The Underground Premiere” in Media Promotion


VMLY&R France, Paris

Colgate “The Visit", "The Wedding", "Friends", "Protest” in Consumer Campaign

Colgate “The Visit” in Cosmetics/Toiletries

Colgate “The Visit", "The Wedding", "Friends", "Protest” in Use of Photography Campaign


GERMANY:

Serviceplan Germany, Munich

MINI - MINImalism “Park Distance Control", "Adaptive Led Headlights", "Parking Assistant” in Art Direction Campaign

MINI “MINImalism” in Automotive


HONG KONG:

Cheil Hong Kong, Hong Kong

Volkswagen - Abandoned Stations “Esso", "Mobil", "Shell” in Use of Photography Campaign


ITALY:

Publicis Italy, Milan

Heineken “Shutter Ads” in Corporate Image/Social Awareness

Heineken “Shutter Ads” in Innovative Use of Billboard


SOUTH AFRICA:

Promise, Johannesburg

Castle Lite “Cold Tracker” in Best Use of Real Time Advertising


UNITED ARAB EMIRATES:

Havas Middle East, Dubai

adidas “Liquid Billboard” in Apparel

adidas “Liquid Billboard” in Innovative Use of Billboard


UNITED KINGDOM:

Havas London, London

Nubian Jak Community Trust - Black Plaque Project - “Olive", "Justin", "Ken", "Fanny", "Earl” in Public Service/NGO/Charities Campaign

Nubian Jak Community Trust - Black Plaque Project in Zeitgeist


Leo Burnett, London

McDonald's “Modern", "Sixties", "Terrace” in Art Direction Campaign

McDonald's “Modern", "Sixties", "Terrace” in Consumer Campaign

McDonald's “Modern", "Sixties", "Terrace” in Use of Illustration Campaign


Ogilvy UK, London 

Dove “Amanda", "Patricia", "Patrick", "ГУЗЕЛЬ” in Art Direction Campaign

Dove “Amanda", "Patricia", "Patrick", "ГУЗЕЛЬ” in Consumer Campaign

Relate “Mark & Andrew", "Margret", "Lynn & George", "Daphne & Arthur", "Chrissie & Roger” in Public Service/NGO/Charities Campaign

Dove “Amanda", "Patricia", "Patrick", "ГУЗЕЛЬ” in Use of Photography Campaign

Relate “Mark & Andrew", "Margret", "Lynn & George", "Daphne & Arthur", "Chrissie & Roger” in Use of Photography Campaign


UNITED STATES:

Burger King 

Burger King “Moldy Whopper", "Moldy Whopper Day 32", "Moldy Whopper Day 33", "Moldy Whopper Day 35” in Art Direction  

Burger King “Moldy Whopper” in Retail

Burger King “Moldy Whopper” in Use of Photography


R/GA California, San Francisco

Reddit - Up The Vote “Chicago", "Houston", "New York", "Los Angeles” in Consumer Campaign

Reddit “Up The Vote” in Creative Use of Data


POSTER SHORTLIST 2021 (by country):

BRAZIL:

BETC São Paulo, São Paulo

HERSHEY’S Brasil - HerShe "@loleland" , "@affnana", "@yzalu", "@brunamendez", "@euliricas", "@luizamussnich” in Art Direction Campaign


CANADA:

Cossette, Montréal

Amnesty International “Write for Rights Campaign” in Public Service/NGO/Charities Campaign


GERMANY:

INNOCEAN Worldwide Europe, Berlin

Festival of Animation Berlin “Molinet", "Joe", "Egle", "Rik” in Art Direction Campaign


Ogilvy Germany 

Burger King - Proper Dining “Mob Guys", "Couple", "Girls” in Consumer Campaign

Burger King - Proper Dining “Couple” in Zeitgeist

Burger King - Proper Dining “Girls” in Zeitgeist

Burger King - Proper Dining “Mob Guys” in Zeitgeist


Serviceplan Germany, Munich

METER Group “Meltdown Flags” in Art Direction

MINI - MINImalism “Park Distance Control", "Adaptive Led Headlights", "Parking Assistant” in Art Direction Campaign

MINI “MINImalism” in Automotive

METER Group “Meltdown Flags” in Creative Use of Data


HONG KONG:

Cheil Hong Kong, Hong Kong

Chupa Chups “Street Fighter", "Claw Machine", "Racing Car” in Use of Illustration Campaign


INDONESIA:

Hakuhodo International Indonesia, Jakarta

Sushi Sei - Flavour of Home “Sake Sushi House", "Tamago Sushi House", "Ika Sushi House", "Maguro Sushi House", "Tako Sushi House” in Art Direction Campaign

Sushi Sei - Flavour of Home “Sake Sushi House", "Tamago Sushi House", "Ika Sushi House", "Maguro Sushi House", "Tako Sushi House” in Use of Illustration Campaign


SPAIN:

Leo Burnett, Madrid

Old Spice “The Most Epic Seafaring Legend Ever Told” in Use of Illustration


SWITZERLAND:

Havas Village Geneva, Geneva

CANAL+ “Waiting Wins” in Best Use of Real Time Advertising


UNITED ARAB EMIRATES:

VMLY&R Dubai, Dubai

Colgate-Palmolive “Zander Lawrence Arslanoski", "Rue Natalie Palleros", "Ainsley Belle Porter” in Consumer Campaign


UNITED KINGDOM:

Leo Burnett, London

McDonald's “Modern", "Sixties", "Terrace” in Consumer Campaign

McDonald's “Modern", "Sixties", "Terrace” in Use of Illustration Campaign


UNITED STATES:

Arnold Worldwide, Boston

Red Cross - Run.For.Life. “Zimbabwe", "Vietnam” in Public Service/NGO/Charities Campaign

Red Cross - Run.For.Life. “Zimbabwe", "Vietnam” in Use of Photography Campaign


PRINT SHORTLIST 2021 (by country):

COLOMBIA:

Publicis Colombia, Bogotá

UNHCR “Nathalia", "Yosiahanny & Michell", "Arianny, Lucas & Alesia", "Williams” in Use of Photography Campaign


FRANCE:

VMLY&R France, Paris

Colgate “The Visit", "The Wedding", "Friends", "Protest” in Consumer Campaign

Colgate “The Visit” in Cosmetics/Toiletries

Colgate “The Visit", "The Wedding", "Friends", "Protest” in Use of Photography Campaign


GERMANY:

Havas Germany, Duesseldorf

Deutsche Umwelthilfe “Climate Conference", "Woodstock", "Boston Marathon", "School Milk Act” in Public Service/NGO/Charities Campaign


Ogilvy Germany 

Burger King - Proper Dining “Mob Guys", "Couple", "Girls” in Consumer Campaign

Curtice Brothers Ketchup “Old Woman Eating Porridge", "Old Woman And Boy Take A Modest Meal", "A Woman Scraping Parsnips, With A Child Standing By Her", "After The Storm” in Consumer Campaign

Burger King - Proper Dining “Girls” in Zeitgeist

Burger King - Proper Dining “Mob Guys” in Zeitgeist


Serviceplan Germany, Munich

METER Group - Meltdown Flags “USA", "India", "France", "Canada” in Art Direction Campaign

METER Group “Meltdown Flags” in Creative Use of Data

METER Group “Meltdown Flags” in Public Service/NGO/Charities Campaign 


HONG KONG:

Cheil Hong Kong, Hong Kong

Chupa Chups “Street Fighter", "Claw Machine", "Racing Car” in Use of Illustration Campaign

Volkswagen - Abandoned Stations “Esso", "Mobil", "Shell” in Use of Photography Campaign


INDONESIA:

Hakuhodo International Indonesia, Jakarta

Sushi Sei - Flavour of Home “Sake Sushi House", "Tamago Sushi House", "Ika Sushi House", "Maguro Sushi House", "Tako Sushi House” in Use of Illustration Campaign


ITALY:

Saatchi & Saatchi, Rome

Pampers “Lino's New Life” in Corporate Image/Social Awareness


PORTUGAL:

Havas Portugal, Lisbon

Raparigas da Bola “The Day-After-Women's-Day Newspapers” in Creative Use of Data


SOUTH AFRICA:

Ogilvy South Africa, Cape Town

Rape Crisis “Rape Page” in Public Service/NGO/Charities


SPAIN:

Leo Burnett, Madrid

Old Spice “The Most Epic Seafaring Legend Ever Told Camppaign” in Use of Illustration Campaign


UNITED ARAB EMIRATES:

VMLY&R Dubai, Dubai

Colgate-Palmolive “Zander Lawrence Arslanoski", "Rue Natalie Palleros", "Ainsley Belle Porter” in Consumer Campaign

Colgate-Palmolive “Zander Lawrence Arslanoski", "Rue Natalie Palleros", "Ainsley Belle Porter” in Use of Photography Campaign


UNITED KINGDOM:

Leo Burnett, London

McDonald's “Modern", "Sixties", "Terrace” in Consumer Campaign

McDonald's “Modern", "Sixties", "Terrace” in Use of Illustration Campaign


Ogilvy UK, London 

Dove “Amanda", "Patricia", "Cinzia", "Patrick", "Ariane” in Consumer Campaign

Relate “Mark & Andrew", "Margret", "Lynn & George", "Chrissie & Roger” in Public Service/NGO/Charities Campaign

Dove “Amanda", "Patricia", "Cinzia", "Patrick", "Ariane” in Use of Photography Campaign

Relate “Mark & Andrew", "Margret", "Lynn & George", "Chrissie & Roger” in Use of Photography Campaign


UNITED STATES:

Burger King

Burger King “Moldy Whopper” in Art Direction

Burger King “Moldy Whopper” in Retail

Burger King “Moldy Whopper” in Use of Photography


McCann Health, New York

Animal Cancer Foundation “Dogs” in Public Service/NGO/Charities Campaign


MullenLowe U.S., Boston

Change the Ref “Shamecards” in Direct Marketing - Consumer


the community, Miami

Project Gutenberg “Alice in Wonderland", "A Christmas Carol", "The Call of the Wild” in Art Direction Campaign

Project Gutenberg “Alice in Wonderland", "A Christmas Carol", "The Call of the Wild” in Consumer Campaign


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London International Awards - LIA, Thu, 04 Nov 2021 11:05:58 GMT