London International Awards 2021 Ambient & Activation | Print | Poster | Billboard Shortlists Revealed

London International Awards (LIA) has announced the shortlists for Ambient & Activation | Print | Poster | Billboard.

There are a total of 134 entries Shortlisted; 52 entries in Ambient & Activation, 27 in Billboard, 21 in Poster and 34 in Print, representing twenty-five countries. Germany dominates with 23 shortlisted entries, followed by the United Kingdom with 22 and France with 17 shortlisted entries. 

This jury, presided over by Bruno Bertelli, Chief Creative Officer of Publicis Groupe Italy & Global Chief Creative Officer of Publicis Worldwide, spent countless hours discussing the entries to be sure that the best work was awarded. Joining Bruno in the virtual judging room were Susana Albuquerque, Uzina, Lisboa; Wilson Ang, Cheil, Hong Kong; Evgenia Arabkina, Serviceplan Russia, Moscow; Baris Gencel, China's Lunar Exploration Program, Shanghai; Oren Meir, Addict Israel, Haifa; Tomás Ostiglia, LolaMullenlowe, Madrid; Carolina Saraiva, Walt Disney World, Los Angeles and Götz Ulmer, McCann Worldgroup Germany, Frankfurt.

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, click here. 

AMBIENT & ACTIVATION SHORTLIST 2021 (by country):

AUSTRALIA:

Saatchi & Saatchi Australia, Melbourne

● The Royal Australian Mint “Donation Dollar” in Direct Marketing - Consumer

● The Royal Australian Mint “Donation Dollar” in Public Service /NGO/ Charities

VMLY&R Melbourne, Melbourne

● Monash University “A Future Without Change” in Education

BRAZIL:

BETC São Paulo, São Paulo

● HERSHEY’S Brasil - HerShe  "@loleland" , "@affnana", "@yzalu", "@brunamendez", "@euliricas", "@luizamussnich” in Confections/Snacks

Ogilvy Brasil, São Paulo

● adidas do Brasil - Flamengo's jersey  “Jesus our Supporter” in Apparel

CANADA:

lg2, Québec

● Société de l'assurance automobile du Québec “Living Radars” in Public Service/NGO/Charities

COLOMBIA:

Ogilvy Colombia, Bogotá

● Mother Blanket “Mother Blanket” in Direct Marketing - Consumer

Publicis Colombia, Bogotá

● NESCAFÉ® Artesano “Coffee Stamp” in Direct Marketing - Consumer

FRANCE:

BETC Paris, Paris

● Auberge des Migrants “Migrants on Amazon” in Creativity in Commerce

● Lacoste “Give For Good” in Creativity in Commerce

● Droit de Regard “The Eye Opening Test” in Direct Marketing - Consumer

● Lacoste “Give For Good” in Direct Marketing - Consumer

● Droit de Regard “The Eye Opening Test” in Health Care Services

Marcel, Paris

● Heetch “Uber Heetch” in Direct Marketing - Consumer

Publicis Conseil, Paris

● Renault “Electric Village” in Automotive

● Renault “Electric Village” in Direct Marketing - Consumer

Rosapark, Paris

● Innocence In Danger “Just a Wall” in Public Service/NGO/Charities

Serviceplan France, Paris

● Règles Élémentaires “Invisible Women” in Public Service/NGO/Charities

GERMANY:

Sehsucht, Hamburg

● WWF “Eurythenes plasticus” in Corporate Image/Social Awareness

● WWF “Eurythenes plasticus” in Direct Marketing - Consumer

● WWF “Eurythenes plasticus” in Public Service/NGO/Charities

Serviceplan Germany, Munich

● Mountain Vision “The Last Day Pass” in Travel

INDIA:

VMLY&R Commerce, Mumbai

● Lifebuoy “Hackwashing” in Cosmetics/Toiletries

ITALY:

Publicis Italy, Milan

● Heineken “Shutter Ads” in Beverages - Alcoholic

● Diesel “Enjoy Before Returning” in Direct Marketing - Consumer

● Diesel “Enjoy Before Returning” in Zeitgeist

MEXICO:

Ogilvy Mexico, Mexico City

● Cerveza Victoria “Victoria 1.8” in Creativity in Commerce

PAKISTAN:

Ogilvy Pakistan, Islamabad

● Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness

● Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Direct Marketing - Consumer

● Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Electronics/Tech Equipment

PERU:

McCann, Lima

● League Against Cancer “If You're Outdoors, You Need to Protect Yourself” in Public Service/NGO/Charities

PHILIPPINES:

Leo Burnett Group Manila, Makati

● McDonald's “McClassroom” in Retail

POLAND:

Ogilvy Poland, Warsaw

● LEGO “LEGO Green Instructions” in Education

● LEGO “LEGO Green Instructions” in Zeitgeist

PORTUGAL:

FCB Lisbon, Lisbon

● TUR4all “Wheelchange Tours” in Travel

SINGAPORE:

Ogilvy Singapore, Singapore

● RIT Foundation “Please Arrest Me” in Public Service/NGO/Charities

SWEDEN:

NORD DDB, Stockholm

● Elgiganten Denmark “The VAR Discount” in Creativity in Commerce

Stendahls, Göteborg

● Göteborg Film Festival “The Isolated Cinema” in Entertainment

● Göteborg Film Festival “The Isolated Cinema” in Zeitgeist

SWITZERLAND:

Havas Village Geneva, Geneva

● CANAL+ “Waiting Wins” in Direct Marketing - Consumer

TAIWAN:

Ogilvy Taiwan, Taipei

● Vogue “Uni-Form” in Zeitgeist

UNITED ARAB EMIRATES:

Havas Middle East, Dubai

● adidas “Liquid Billboard” in Apparel

● adidas “Liquid Billboard” in Direct Marketing - Consumer

Memac Ogilvy Dubai, Dubai

● IKEA “Buy With Your Time” in Creative Use of Data

● IKEA “Buy With Your Time” in Retail

MullenLowe MENA FZ, Dubai

● UAE Government Media Office “Double Moon” in Public Service/NGO/Charities

UNITED KINGDOM:

Havas London, London

● Nubian Jak Community Trust “Black Plaque Project” in Corporate Image/Social Awareness

● Nubian Jak Community Trust “Black Plaque Project” in Direct Marketing - Consumer

● Nubian Jak Community Trust “Black Plaque Project” in Public Service/NGO/Charities

● Nubian Jak Community Trust “Black Plaque Project” in Zeitgeist

UNITED STATES:

the community, Miami

● Oreo “The OREO Doomsday Vault” in Confections/Snacks

VMLY&R, New York 

● Dell Technologies “Unseen Ballet” in Corporate Image/Social Awareness

BILLBOARD SHORTLIST 2021 (by country):

FRANCE:

BETC Paris, Paris

● 13e Rue “The Underground Premiere” in Media Promotion

VMLY&R France, Paris

● Colgate “The Visit", "The Wedding", "Friends", "Protest” in Consumer Campaign

● Colgate “The Visit” in Cosmetics/Toiletries

● Colgate “The Visit", "The Wedding", "Friends", "Protest” in Use of Photography Campaign

GERMANY:

Serviceplan Germany, Munich

● MINI - MINImalism “Park Distance Control", "Adaptive Led Headlights", "Parking Assistant” in Art Direction Campaign

● MINI “MINImalism” in Automotive

HONG KONG:

Cheil Hong Kong, Hong Kong

● Volkswagen - Abandoned Stations “Esso", "Mobil", "Shell” in Use of Photography Campaign

ITALY:

Publicis Italy, Milan

● Heineken “Shutter Ads” in Corporate Image/Social Awareness

● Heineken “Shutter Ads” in Innovative Use of Billboard

SOUTH AFRICA:

Promise, Johannesburg

● Castle Lite “Cold Tracker” in Best Use of Real Time Advertising

UNITED ARAB EMIRATES:

Havas Middle East, Dubai

● adidas “Liquid Billboard” in Apparel

● adidas “Liquid Billboard” in Innovative Use of Billboard

UNITED KINGDOM:

Havas London, London

● Nubian Jak Community Trust - Black Plaque Project - “Olive", "Justin", "Ken", "Fanny", "Earl” in Public Service/NGO/Charities Campaign

● Nubian Jak Community Trust - Black Plaque Project in Zeitgeist

Leo Burnett, London

● McDonald's “Modern", "Sixties", "Terrace” in Art Direction Campaign

● McDonald's “Modern", "Sixties", "Terrace” in Consumer Campaign

● McDonald's “Modern", "Sixties", "Terrace” in Use of Illustration Campaign

Ogilvy UK, London 

● Dove “Amanda", "Patricia", "Patrick", "ГУЗЕЛЬ” in Art Direction Campaign

● Dove “Amanda", "Patricia", "Patrick", "ГУЗЕЛЬ” in Consumer Campaign

● Relate “Mark & Andrew", "Margret", "Lynn & George", "Daphne & Arthur", "Chrissie & Roger” in Public Service/NGO/Charities Campaign

● Dove “Amanda", "Patricia", "Patrick", "ГУЗЕЛЬ” in Use of Photography Campaign

● Relate “Mark & Andrew", "Margret", "Lynn & George", "Daphne & Arthur", "Chrissie & Roger” in Use of Photography Campaign

UNITED STATES:

Burger King 

● Burger King “Moldy Whopper", "Moldy Whopper Day 32", "Moldy Whopper Day 33", "Moldy Whopper Day 35” in Art Direction  

● Burger King “Moldy Whopper” in Retail

● Burger King “Moldy Whopper” in Use of Photography

R/GA California, San Francisco

● Reddit - Up The Vote “Chicago", "Houston", "New York", "Los Angeles” in Consumer Campaign

● Reddit “Up The Vote” in Creative Use of Data

POSTER SHORTLIST 2021 (by country):

BRAZIL:

BETC São Paulo, São Paulo

● HERSHEY’S Brasil - HerShe "@loleland" , "@affnana", "@yzalu", "@brunamendez", "@euliricas", "@luizamussnich” in Art Direction Campaign

CANADA:

Cossette, Montréal

● Amnesty International “Write for Rights Campaign” in Public Service/NGO/Charities Campaign

GERMANY:

INNOCEAN Worldwide Europe, Berlin

● Festival of Animation Berlin “Molinet", "Joe", "Egle", "Rik” in Art Direction Campaign

Ogilvy Germany 

● Burger King - Proper Dining “Mob Guys", "Couple", "Girls” in Consumer Campaign

● Burger King - Proper Dining “Couple” in Zeitgeist

● Burger King - Proper Dining “Girls” in Zeitgeist

● Burger King - Proper Dining “Mob Guys” in Zeitgeist

Serviceplan Germany, Munich

● METER Group “Meltdown Flags” in Art Direction

● MINI - MINImalism “Park Distance Control", "Adaptive Led Headlights", "Parking Assistant” in Art Direction Campaign

● MINI “MINImalism” in Automotive

● METER Group “Meltdown Flags” in Creative Use of Data

HONG KONG:

Cheil Hong Kong, Hong Kong

● Chupa Chups “Street Fighter", "Claw Machine", "Racing Car” in Use of Illustration Campaign

INDONESIA:

Hakuhodo International Indonesia, Jakarta

● Sushi Sei - Flavour of Home “Sake Sushi House", "Tamago Sushi House", "Ika Sushi House", "Maguro Sushi House", "Tako Sushi House” in Art Direction Campaign

● Sushi Sei - Flavour of Home “Sake Sushi House", "Tamago Sushi House", "Ika Sushi House", "Maguro Sushi House", "Tako Sushi House” in Use of Illustration Campaign

SPAIN:

Leo Burnett, Madrid

● Old Spice “The Most Epic Seafaring Legend Ever Told” in Use of Illustration

SWITZERLAND:

Havas Village Geneva, Geneva

● CANAL+ “Waiting Wins” in Best Use of Real Time Advertising

UNITED ARAB EMIRATES:

VMLY&R Dubai, Dubai

● Colgate-Palmolive “Zander Lawrence Arslanoski", "Rue Natalie Palleros", "Ainsley Belle Porter” in Consumer Campaign

UNITED KINGDOM:

Leo Burnett, London

● McDonald's “Modern", "Sixties", "Terrace” in Consumer Campaign

● McDonald's “Modern", "Sixties", "Terrace” in Use of Illustration Campaign

UNITED STATES:

Arnold Worldwide, Boston

● Red Cross - Run.For.Life. “Zimbabwe", "Vietnam” in Public Service/NGO/Charities Campaign

● Red Cross - Run.For.Life. “Zimbabwe", "Vietnam” in Use of Photography Campaign

PRINT SHORTLIST 2021 (by country):

COLOMBIA:

Publicis Colombia, Bogotá

● UNHCR “Nathalia", "Yosiahanny & Michell", "Arianny, Lucas & Alesia", "Williams” in Use of Photography Campaign

FRANCE:

VMLY&R France, Paris

● Colgate “The Visit", "The Wedding", "Friends", "Protest” in Consumer Campaign

● Colgate “The Visit” in Cosmetics/Toiletries

● Colgate “The Visit", "The Wedding", "Friends", "Protest” in Use of Photography Campaign

GERMANY:

Havas Germany, Duesseldorf

● Deutsche Umwelthilfe “Climate Conference", "Woodstock", "Boston Marathon", "School Milk Act” in Public Service/NGO/Charities Campaign

Ogilvy Germany 

● Burger King - Proper Dining “Mob Guys", "Couple", "Girls” in Consumer Campaign

● Curtice Brothers Ketchup “Old Woman Eating Porridge", "Old Woman And Boy Take A Modest Meal", "A Woman Scraping Parsnips, With A Child Standing By Her", "After The Storm” in Consumer Campaign

● Burger King - Proper Dining “Girls” in Zeitgeist

● Burger King - Proper Dining “Mob Guys” in Zeitgeist

Serviceplan Germany, Munich

● METER Group - Meltdown Flags “USA", "India", "France", "Canada” in Art Direction Campaign

● METER Group “Meltdown Flags” in Creative Use of Data

● METER Group “Meltdown Flags” in Public Service/NGO/Charities Campaign 

HONG KONG:

Cheil Hong Kong, Hong Kong

● Chupa Chups “Street Fighter", "Claw Machine", "Racing Car” in Use of Illustration Campaign

● Volkswagen - Abandoned Stations “Esso", "Mobil", "Shell” in Use of Photography Campaign

INDONESIA:

Hakuhodo International Indonesia, Jakarta

● Sushi Sei - Flavour of Home “Sake Sushi House", "Tamago Sushi House", "Ika Sushi House", "Maguro Sushi House", "Tako Sushi House” in Use of Illustration Campaign

ITALY:

Saatchi & Saatchi, Rome

● Pampers “Lino's New Life” in Corporate Image/Social Awareness

PORTUGAL:

Havas Portugal, Lisbon

● Raparigas da Bola “The Day-After-Women's-Day Newspapers” in Creative Use of Data

SOUTH AFRICA:

Ogilvy South Africa, Cape Town

● Rape Crisis “Rape Page” in Public Service/NGO/Charities

SPAIN:

Leo Burnett, Madrid

● Old Spice “The Most Epic Seafaring Legend Ever Told Camppaign” in Use of Illustration Campaign

UNITED ARAB EMIRATES:

VMLY&R Dubai, Dubai

● Colgate-Palmolive “Zander Lawrence Arslanoski", "Rue Natalie Palleros", "Ainsley Belle Porter” in Consumer Campaign

● Colgate-Palmolive “Zander Lawrence Arslanoski", "Rue Natalie Palleros", "Ainsley Belle Porter” in Use of Photography Campaign

UNITED KINGDOM:

Leo Burnett, London

● McDonald's “Modern", "Sixties", "Terrace” in Consumer Campaign

● McDonald's “Modern", "Sixties", "Terrace” in Use of Illustration Campaign

Ogilvy UK, London 

● Dove “Amanda", "Patricia", "Cinzia", "Patrick", "Ariane” in Consumer Campaign

● Relate “Mark & Andrew", "Margret", "Lynn & George", "Chrissie & Roger” in Public Service/NGO/Charities Campaign

● Dove “Amanda", "Patricia", "Cinzia", "Patrick", "Ariane” in Use of Photography Campaign

● Relate “Mark & Andrew", "Margret", "Lynn & George", "Chrissie & Roger” in Use of Photography Campaign

UNITED STATES:

Burger King

● Burger King “Moldy Whopper” in Art Direction

● Burger King “Moldy Whopper” in Retail

● Burger King “Moldy Whopper” in Use of Photography

McCann Health, New York

● Animal Cancer Foundation “Dogs” in Public Service/NGO/Charities Campaign

MullenLowe U.S., Boston

● Change the Ref “Shamecards” in Direct Marketing - Consumer

the community, Miami

● Project Gutenberg “Alice in Wonderland", "A Christmas Carol", "The Call of the Wild” in Art Direction Campaign

● Project Gutenberg “Alice in Wonderland", "A Christmas Carol", "The Call of the Wild” in Consumer Campaign